PPG Architectural Coatings Partners joins Bira Direct to offer even more benefits to Independent Retailers

Bira is proud to announce PPG Architectural Coatings, a leading global supplier of paints, coatings, and specialty materials, has joined Bira Direct to offer exclusive offers and benefits to Bira members.

"We are thrilled to join forces with Bira Direct and extend our offerings to members of Bira." said Oliver Peake, Senior Territory Manager at PPG Architectural Coatings. "At PPG, we are committed to delivering exceptional products and services that meet the diverse needs of our customers. Partnering with Bira Direct aligns with our mission to support independent retailers and provide them with access to our innovative solutions."

Jeff Moody, MD at Bira Direct says "We are excited for this partnership with PPG and we look forward to it bringing ongoing benefits, such as value for money and exclusive offers throughout the year to ensure that our independent retailers across the industry have access to. Keep an eye out for the fantastic launch offer!”

For more information about PPG Architectural Coatings including how to order through Bira Direct, click here - check you're logged in to view the full information. 

Bira is at the forefront of championing the cause of independent traders and shopkeepers across Britain. With a dedicated focus on revitalising and preserving the high street, we relentlessly campaign on their behalf. Our advocacy takes our collective voice to the halls of Parliament and into discussions with key stakeholders, where we represent the interests of small and independent businesses.

Our campaigns cover a wide spectrum of issues crucial to the success of independent traders. From combatting the rising tide of retail crime to advocating for changes in legislation that promote fairness and flexibility, we aim to leave no stone unturned. Bira is a staunch advocate for fairer business rates and reducing the regulatory burden that can stifle small businesses' growth potential. Through our efforts, we strive to ensure that the heartbeat of our communities, the high street, continues to thrive and serve as a vibrant hub for local businesses.