21 October 2024
Charity organisation Electrical Safety First has launched new professional social media channels to meet growing demand for trade sector guidance.
The new platforms will provide electrical safety updates, expert insights, and opportunities for collaboration across Facebook, Instagram, Threads, X, TikTok, YouTube, and LinkedIn.
The launch of the Electrical Safety First social media channels, operating under the name ElecSafetyPro, come as downloads of the charity’s ‘Best Practice Guides’ from January to August 2024 doubled when compared to the same period last year, with requests for the content reaching nearly 37,000.
The professional channels will be separate from the charity’s main social media accounts, which will still focus on consumer-facing issues, while the new professional channels aim to reach industry professionals, including new entrants and apprentices.
Electrical Safety First states that the content will concentrate on enhancing electrical safety and knowledge sharing through conferences, webinars, and workshops, with a focus on IET wiring regulations, the Wiring Regulations Advisory Group (WRAG) and Safe Isolation masterclasses.
Rory Carroll, head of communications of Electrical Safety First, said: “Record numbers of electricians are accessing our free resources for professionals, which is great. But there are still lots who think our advice is just for consumers. We have a wealth of free resources for electricians, as it’s vital people are kept safe through the highest standards of electrical work being carried out in their homes.
“We’re launching dedicated social media channels for electrotechnical professionals, which will highlight all of that and carry updates on other tools, events and explainers of new regs and guidance that will give them the inside track. They will also be a way to directly engage with electrical professionals.”
To celebrate the launch, Electrical Safety First are holding an exclusive giveaway of branded merchandise to electrical professionals.
For more information, follow ElecSafetyPro across social media platforms, or visit the Electrical Safety First website.
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