The upcoming election
The Prime Minister, Rishi Sunal had called a General Election on 4th July 2024, which means Parliament has dissolved, meaning for the moment there are no MPs in office.
No matter who forms the next Government, this is the time when we can take the opportunity to campaign the parliamentary candidates who are hoping to form that next Government.
Bira has recently released its Manifesto for a fairer, more sustainable and diverse high street. In a rapidly changing retail landscape, we’re advocating for the needs of independent retailers and are committed to “Making the high street better”.
Our Manifesto
The manifesto, which can be downloaded here, will be the foundation of our campaigning, engagement and collaboration for some time.
As we approach July 4th, we will be elaborating further on each of our manifesto topics, and we aim to provide our response to the various political parties’ policies, including those that might not be announced in national media.
In the meantime
We need your support to help bring around change.
Wherever you are, you have local MPs who are working hard to canvas their constancies to gain votes, so there is no better time for you to help our collective voice to be heard.
We have created a “Contact your MPs” page that you can use to find your local MPs, let them know the issues that concern you, and seek their support in representing independent retail needs.

High Street Matters Podcast: Election Special
What the High Street Needs from the Government
In the third episode of High Street Matters by Bira, we dive into the pressing concerns of independent traders across the country.
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In a meeting with Jonathan Reynolds and the Department for Business and Trade, Andrew Goodacre, CEO Bira, welcomed the focus on supporting small businesses among the government’s four key priorities.
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Andrew Goodacre updates on Bira plans after King Speech
In a meeting with Jonathan Reynolds and the Department for Business and Trade, Andrew Goodacre, CEO Bira, welcomed the focus on supporting small businesses among the government’s four key priorities.
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New Bira podcast gives voice to independent retailers following Labour victory
Independent retailers across Britain are calling on Keir Starmer's new Labour government to prioritise high street revival in a special episode of Bira's 'High Street Matters' podcast.
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Bira CEO Andrew Goodacre meets with Jonathan Reynolds to advocate for independent retailers
In a meeting with Jonathan Reynolds and the Department for Business and Trade, Andrew Goodacre, CEO Bira, welcomed the focus on supporting small businesses among the government’s four key priorities.

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