Contact us | Membership Enquiries 0800 028 0245 | Search

Five visual merchandising techniques to increase footfall instore

Seasonal trade will be different this year but regardless of which channel members use or when festive sales will peak, effective visual merchandising will help engage customers & drive sales.

Here’s a quick reminder of five key techniques for effective visual merchandising:


Pyramid technique

Arrange merchandise in a series of steps, building the pyramid to create a focal point. The same principle applies if we are presenting product on a series of shelves e.g. reduce the density of merchandise as the height of the shelves increase.

Use an Asymmetric approach

An odd number of elements is always more attractive to the eye than an even number.  An asymmetrical arrangement which is slightly off balance provides a built-in visual dynamic to keep the eye moving around


Colour creates impact. Look at colour trends for the season when creating your displays or bring in colour pallets of key products you’ll be promoting. Creating blocks of colour using the same products helps maximise visual impact.


Don’t be afraid to feature identical merchandise again and again in the same space – repeating a product or theme can be very powerful. This way entire displays can be created with just a few different products in a range and the brand exposure is still maximised.

Less is More

Keep things simple, make sure there is space and ‘air’ around the product so it can stand out – use simple props and an uncluttered approach. The principle also applies to floor layout; over-crowding of fixtures or product creates confusion for the customer and inhibits sales


Good visual merchandising is a mix of art, inspiration and science. While great visuals can sell lousy product, poor visuals can do nothing for great merchandise.” – ‘Why we Buy’ by Paco Underhill.


Here, we’ve only touched the surface for ways to utilise visual merchandising opportunities inside and outside your shop. Learn more about how to maximise sales through visual merchandising with Bira Training.


Interested in our VM Training programmes for 2021?

For more information please contact Neil Moss at


Find out more about Bira Training






Additional Guidance and Resources

Free downloadable COVID posters for your shop

A Guide to Black Friday & Cyber Monday sales for independent retailers

Top used Bira services in 2020 

Further catch-up in October but polarised sales

Coronavirus: Pensions Questions and Answers for Employers

Retail’s Response to COVID-19

Social Distancing Signs & Screens – discounts for Bira members