For many independent retailers, getting a professional ecommerce website in place often sits in that “we know we need it, but where do we begin?” category. It matters to the business, but it also needs to be affordable, straightforward to manage, and not something that consumes all the hours in your day because there aren’t enough of those as it is.
That’s exactly the thinking behind our ecommerce offering at SiteWizard. It’s designed for members of the British Independent Retailers Association who want a solid, reliable sales platform that’s not difficult to manage or too expensive.
In this article:
‣ Getting started with ecommerce as a retailer
‣ How SiteWizard offers a practical solution
‣ Building and customising your online shop
‣ Support to grow your online presence
A flexible, cost-effective framework
We often call it a “template”, but it’s better described as a ready-made website structure that we customise to suit your business. It often gets referred to as a “framework”.
We start with a solid platform that’s already working well for our ecommerce clients, which is called WordPress. From there, we shape it around your product range, whether that’s a small, carefully selected collection or a larger catalogue with variations such as sizes, colours, or different product types. We also adjust it to reflect how your customers browse, compare and buy, as well as the brand details that make your store different from competitors.
By starting with a refined framework rather than a fully bespoke site built from scratch, we’re able to keep costs down, making the service more accessible for independent retailers while still delivering a professional, fast, and search-friendly ecommerce site.
Ongoing support and next steps
You also have ongoing support from a UK-based team who’ve spent decades working with ecommerce sites and independent retailers. So, when you need help or advice, you’re speaking to people who already understand your website, helping you save time and get answers quickly.
Find out more about our WooCommerce packages and the benefits of using SiteWizard through Bira membership.
See how Bira member benefits can help your business be seen online through search marketing
Photo credit: AbdulQaiyoom/stock.adobe.com
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