We’ve teamed up with leading futures agency Trend Bible to present a preview of two of the most commercially-relevant homeware trends in 2020.
Italian Suite
After a decade of minimalism, householders now crave a more heavily decorated approach to colour and décor in the home. Bored of austerity-driven simplicity, residents are looking for something unique and joyful and are confident enough to experiment with new and daring design. This story takes us on an indulgent trip to one of Europe’s most intriguing cultural landscapes. Italian luxe coastal towns set the scene. Bursting with colour and pattern, art and kitsch are combined nonchalantly.
This trend allows for a variety of vivid and strong colour combinations. The palette is rich and sun-drenched. Rich jewel tones and citrus shades are balanced out with peachy pink used as a neutral. Crisp white enhances the bold glow of this juicy palette.
Products and accessories are adorned with decorative line work paying homage to artists like Matisse and Picasso. Mixing and matching is essential to this lively summer trend. Bold pattern clash appeals to a self-confident consumer who is interested in expressing personality and creating a joyful atmosphere. Contemporary lobster motifs and citrus fruits inspire gift and greeting, print design and accessories.
Bira members can shop the Italian Suite trend through Bira Direct Suppliers at preferential rates.
A Meaningful Life
Busy lives mean the home becomes a place of calm to facilitate and regain balance. A focus on Japanese culture due to the 2020 Tokyo Olympics provides the inspiration for living a life of meaning and introspection. Wellbeing and awareness are at the centre of this balanced story, taking inspiration from traditional Japanese interiors. This trend offers an easy update for Scandi-style homes.
Contrasting cobalt blue and pale mint green provide fresh accents. Soft and soothing nuances combined with contrasting notes like Ebony or Rubber can be used in harmonious colour combinations throughout the home. Moonlight Jade and Cornflower Blue add a fresh feel to this deeply calming story.
In the quest for a more sustainable way of life, Wabi-sabi (the joy in the transient and imperfect) continues to be of importance. Opt for materials like seaweed and algae to replace plastic in furniture, lighting and packaging design. Repaired effects adorn ceramics, decorative accessories and textiles, offering a cherished feel.
The idea of ceremony, repetition, methodical activities and self-care is celebrated through products which provide careful consideration and slow processes.
Bira members can shop the Meaningful Life trend through Bira Direct Suppliers at preferential rates.
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