This new Government initiative looks to continue to build on engagement with diverse audiences on Covid-19, including ethnic minority and
faith communities, LGBT, disabled and older people. We know that many of these communities, particularly in times of crisis and uncertainty, will often seek information and reassurance from trusted influencers - and we believe shops within communities are key here!
As part of this next stage of recovery, the government are encouraging the public go back to what they love, including shopping. Here you have an opportunity to support individuals in your community and a responsibility to pass on safety guidelines.
So what can you do to help?
Download the Covid-19 Influencer Toolkit by clicking the button below. You’ll find lots of advice on top messages and visual campaign assets to share. In the toolkit you’ll find advice on messaging for topics including:
- Wearing a face covering
- Test and trace (Let’s Get Back campaign)
- Backing businesses to re-open safely
- Safe use of places of worship
- Social distancing
- Handwashing
- Mental health & wellbeing
- Going to work
Click on the button below to download the toolkit
Additional Guidance and Resources:
Footfall continues slow path to recovery
It’s all change: what you need to know about reopening changing rooms
5-step guide to covid-secure opening
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