In recent times it has become ever more essential for businesses of any kind to build a presence on social media, but it can be a daunting (and time-consuming) task and difficult to know where to start! A simple online search will provide a lot of information, but the key to getting started is setting up your pages. We’d recommend Facebook, Instagram and LinkedIn to begin with.
Setting up these pages is a straightforward process, but taking a few extra steps to optimize your profiles can make all the difference in how your business is perceived online. So if you’re just starting or looking to refresh your existing pages, a little effort in the right areas can go a long way.
1. Set up a Facebook page for your business
Good for general networking, promoting events, customer engagement, building trust with customers and insights into activity on your page
2. Set up an Instagram account for your business
Good for product imagery, showcasing your business in a more visual way, quick and short content options, posting in a variety of ways and advertising effectively
3. Set up a LinkedIn page for your business
Good for more professional marketing, connecting with other businesses and suppliers, keeping across updates trends in your industry and recruiting new staff
These tips will help you quickly create optimised and professional business pages across Facebook, Instagram, and LinkedIn, that are ready for posting, networking and starting to build an online audience for your shop.
AI (or Artificial Intelligence) is the buzzword of the moment, but how can small businesses use it to help promote their business? Are there cost effective solutions? Can AI actually be easy to use?
This High Street Matters Podcast episode provides answers to all these questions!
Find out how Bira is working with Maybe* to explore the power of AI and help independent traders increase their profile, increase customer footfall and improve revenues.
Click here to listen to all episodes of High Street Matters.
Create engaging content on social media with Maybe* AI
After you've set up your social media business pages, what comes next? That's where Maybe* comes in.
Maybe* is an AI-driven social media marketing platform. It takes care of everything—from crafting engaging content to adding relevant hashtags, generating suitable emojis, translating copy, adjusting tone, summarizing content, and even building audiences. It shows you all your social media activity in one user-friendly place.
