International Women's Day (IWD) is a global event celebrated on March 8 every year to promote gender equality and women's rights. It's a great opportunity for independent retailers to get involved and support the cause, while also increasing their visibility and attracting more customers. Here's a guide on how independent retailers can get involved with International Women's Day:

1. Research the theme and history of IWD: Before planning any activities or promotions, it's important to understand the history and theme of IWD. This year's theme for IWD 2023 is yet to be announced. You can visit the official website of IWD to learn more about the theme, its history, and its significance.

2. Create an IWD campaign: Once you understand the theme and history of IWD, you can create a campaign that resonates with your brand and customers. For example, you could create a promotion where a percentage of sales on IWD is donated to a women's charity or organization. You could also create social media posts that highlight the achievements of women in your industry or community.

3. Collaborate with women-owned businesses: Consider collaborating with other women-owned businesses to support and promote each other's products or services. You could host a joint event, create a special IWD bundle, or offer a discount for customers who shop at both of your stores.

4. Host an event: Hosting an event is a great way to attract customers and create a buzz around your store. You could organize a panel discussion or workshop on topics related to women's empowerment, invite a female speaker to talk about her experience or achievements or host a networking event for women in your community.

5. Use social media: Social media is a powerful tool for promoting your IWD campaign and reaching a wider audience. Create social media posts that showcase your campaign and use relevant hashtags such as #IWD, #InternationalWomensDay, or #ChooseToChallenge to increase your visibility.

6. Decorate your store: Finally, consider decorating your store with IWD-themed decorations such as posters or banners that celebrate women's achievements or promote gender equality. This will help create a welcoming and inclusive environment for your customers and show your support for the cause.

In conclusion, getting involved with International Women's Day is a great way for independent retailers to support women's rights, increase their visibility, and attract more customers. By creating an IWD campaign, collaborating with other women-owned businesses, hosting an event, using social media, and decorating your store, you can make a meaningful impact and show your support for gender equality.

You can find out more about International Women's Day 2023 and access a wealth of resources here.