In the midst of a cost of living crisis, one of the biggest challenges you might face as a retailer is the threat of shop theft. Shop theft not only heavily affects your bottom line but it can also create an atmosphere of distrust and insecurity among your staff and customers.
However, there are plenty of proactive steps you can take to minimise your risk, or, should the worst happen, maximise your chance of recovery.
Here are some strategies you can implement:
Consider investing in a surveillance system.
Installing surveillance cameras in key areas of your shop can act as a deterrent to potential thieves. Make sure the cameras are visible to anyone entering the shop, as the mere presence of surveillance can discourage theft. To maximise the deterrent potential, place clear signage in your entrance and throughout your store. This keeps criminals on their toes as well as helping your real customers to feel more secure.
Cost of installation and use of CCTV vary greatly, with options as simple as a small camera system, to monitored CCTV and facial recognition cameras.
Train Your Staff
Your employees are your first line of defence against shop theft. It’s important to provide comprehensive training on how to identify suspicious behaviour, including advice on how to approach and handle potential thieves calmly and professionally, without escalating the situation.
It might help to familiarise yourself with out tips on managing conflict in the workplace – read the article here. https://bira.co.uk/resources/workplace-aggression
Implement Tight Inventory Controls
Keep track of your inventory with precision. Use a modern point-of-sale system that allows you to monitor sales and track inventory in real-time. Conduct regular inventory checks to identify any discrepancies promptly.
Optimise Shop Layout
Design your shop layout in a way that maximizes visibility and minimizes blind spots. Arrange merchandise strategically to make it difficult for thieves to conceal items without being noticed. Keep high-value or easily pilferable items within sight of the cashier or surveillance cameras.
Use Security Tags and Locks
Consider using security tags or locks on high-value items or products that are commonly targeted by thieves. These measures make it more challenging for thieves to steal merchandise discreetly and increase the likelihood of detection.
Promote a Welcoming Environment
Create a welcoming atmosphere in your shop by greeting customers warmly and offering exceptional customer service. A positive shopping experience can deter potential thieves, who may feel less inclined to steal from a business where they feel valued and respected.
Build Relationships to get a local support network
This could be as simple as starting or joining a WhatsApp chat or Facebook group with other local businesses so you can keep each other up to date on criminal activity in your area. Alternatively, you could look to establish a good relationship with local law enforcement can be invaluable in deterring shop theft. Work with police officers to report any incidents promptly and share information about known thieves or suspicious activity in the area.
Educate Your Customers
Raise awareness among your customers about the consequences of shop theft and encourage them to report any suspicious behaviour they observe. Display signs indicating that theft will not be tolerated and that perpetrators will be prosecuted.
Stay Vigilant
Stay vigilant at all times and trust your instincts. Encourage your staff to remain alert and observant, particularly during busy periods or times when the shop is understaffed. Encourage them to communicate with each other and report any concerns immediately.
Seek Professional Advice
If you're unsure about the best security measures for your shop, consider seeking advice from security experts or consultants who specialise in retail theft prevention. They can assess your shop's vulnerabilities and recommend tailored solutions to help protect your business.
By implementing these proactive strategies, you can help reduce the risk of falling victim to shop theft and create a safer, more secure environment for your employees and customers. Implementing a comprehensive loss prevention strategy that includes surveillance, employee training and vigilance, and ongoing evaluation of your shop's security protocols can help deter theft and minimize losses for the business.
Bira are working with Government to increase support for the retail sector when it comes to crime. We’re always interested to hear from our members and other independent retailers so share your thoughts; what’s working well, strategies you’ve adopted and your experience of retail crime. Email us at membership@bira.co.uk,, sign up to our newsletter to participate in our surveys or follow us on social media and comment where relevant.
Read our related news:
- https://bira.co.uk/news-campaigns/bira-calls-on-members-to-unite-against-soaring-retail-crime-rates?Page=4
- https://bira.co.uk/news-campaigns/bira-urges-independent-retailers-to-enhance-security-measures-amidst-surge-in-retail-crime
- https://bira.co.uk/news-campaigns/retail-crime-wave
- https://bira.co.uk/news/andrew-goodacre-addresses-surge-in-retail-crime-on-bbc