In the final video in our three-part series with Pointy from Google, we’re taking a look look at how the pandemic has changed shopper demands - and how you can be there for shoppers at every stage of the buying journey.
You’ll have seen it yourself: toilet paper, cleaning supplies and household staples were selling at huge rates at the beginning of 2020. However, as people adjust to living with the pandemic, shopper expectations are changing again.
Learn more about what that means for your store by logging in and clicking on the button below:
Retail Trend 3: Changing consumer demands
About Pointy from Google
Thanks to Pointy from Google for teaming up with us for this short video series. Pointy from Google helps you to attract nearby shoppers to your store by displaying your products on Google. As we have teamed up with Pointy, the service is free for BIRA and BAGMA members.
Additional resources and guidance
- Retail Trends 2021: Ethical shopping and conscious consumerism
- Retail Trends 2021: Digital Window Shopping
- Display your in-store products on Google with Pointy
- Google UX update - A message from Sitewizard and Bira
- Research online, purchase offline shopping - what brick and mortar stores can do to adapt
- Not a member? Join Bira today for just £205+VAT