Bira Sales Survey 2020 Results

02 Mar 2021

Bira has conducted a survey of over 100 members to understand how members have been affected by Coronavirus including changes in footfall and sales.

Out of the members surveyed, 60% were classed as non-essential businesses and 40% were classed as essential businesses.

Compared to 2019, the majority of members surveyed reported that 2020 sales were down in comparison to 2019. However, 22% of members reported that sales had increased by up to 25%.

Compared to 2019 most members reported reduced footfall with over 25% reporting a fall of 26-50%.

Despite a drop in footfall, most members reported an increase in Average Transaction Value for 2020, with over 47% reporting an increase of up to 25.

Over 65% of members surveyed reported supply chain issues in the run up to Christmas.

Out of the members surveyed over 83% have moved sales to either online, click and collect or delivery, which shows how important it is to increase your sales channels.

Download the full report here.

Additional Guidance and Resources

 

 

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