Supplier insight, on demand: Introducing the new Bira Direct spotlight videos

For independent retailers, finding time to leave the shop floor for trade shows, supplier meetings and networking opportunities is often easier said than done. Bira Direct’s new Supplier Spotlight Videos are designed to bring those valuable supplier conversations and product insights directly to members in a quick, practical format that can be watched anytime.

Independent retailers rarely have the time to step away from the shop floor for trade events, supplier meetings or networking opportunities, even though those conversations can provide valuable product insight and commercial knowledge.

That’s why Bira Direct is launching a new series of Supplier Spotlight Videos: short, practical videos designed to bring supplier expertise directly to members, whenever it suits them.

We’re starting with JVL, a trusted supplier of household and cleaning essentials, with a series of bite-sized videos that give members a clearer understanding of the brand, its products and what’s currently performing well in stores.

These quick, informative clips are designed to deliver the kind of insight you would normally gain face-to-face with suppliers, but in a format that is flexible, accessible and easy to share across your team.

Why these videos are useful

Each video is concise, practical and designed to help members make informed buying decisions more efficiently.

Benefits include:

• Watch anytime, no need to leave the store
• Easy to share with buyers, managers and shop floor staff
• Meet the people behind the brand and your supplier contacts
• See products demonstrated properly, not just in static images
• Quickly understand key product ranges and selling points
• Identify core lines worth stocking
• Stay updated on current Bira member offers
• Simple guidance on how to order

All delivered in short, digestible videos that fit easily around the working day.

No trade shows. No travel. No scheduled meetings. Just practical supplier insight, available on demand.

The JVL Supplier Spotlight Series

The first Supplier Spotlight series includes:

• JVL Introduction – Meet Rachel Williams (1 min)
• Explore Key Products & Ranges (6 mins)
• Claire’s Favourite Product (1 min)
• Why Work with JVL? (3 mins)
• What’s Selling Well in Stores? (2 mins)
• Current Bira Member Offer – Up to 20% Off (1 min)
• How to Order (1 min)

*Excludes already discounted products.

To get access to these videos, plus so much more, you can find out more about Bira Direct below.