Our preferred card payments solution Global Payments provide their top marketing tips this Christmas shopping season.
Businesses aiming to exceed sales expectations this Christmas are planning their strategies now. That means focused attention on driving customers into your store and to your website—or a mix of both.
Follow these five marketing tips to help you promote your business and capitalise on this peak retail season.
Prepare your e-commerce site
While Christmas shopping used to be all about the in-store experience, ecommerce and online sales have taken a huge share of consumer spending—just look at the stats.
In 2020, ecommerce sales worldwide jumped to nearly $4.29 trillion, a 24.1% increase from 2019.
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