Six tips for visiting trade shows

21 Feb 2020

Essential tips for visiting a trade show

If you’re looking to visit a trade show, you should do some planning in advance to make sure you’re making the most of your time. In particular, if it’s a big trade show you will want to ensure you don’t miss anything while you’re there. We have made a list of some essential tips you should keep in mind before, and when, you get there.

1. Set yourself some goals

There’s a reason you’re going to the trade show, what is it? If it’s a wholesale trade show like Spring or Autumn Fair you’re most likely going to source stock for your retail store. If this is the case, make a comprehensive list of what you need and what to look out for. Most trade shows will have information online about the exhibitors that will be there, so do some planning around who you want to meet.

2. Book Meetings

While it’s important to walk the show floors to get a feel for the products on display, it’s also important to manage your time well. If there are any exhibitors you know you want to see, book a meeting with them in advance. With exhibitions like Spring Fair you can download an app to book appointments and meeting times with the exhibitors suited to you.

3. Visit the Seminars

Trade Show Tips visit the Seminars

Trade shows usually have a lot more to offer than just the exhibitors showcasing their products. Make the most of your time there and see what else is useful to you. If there are seminars, make a note of the ones you want to visit. They can provide really useful insights that you would usually have to pay for.

4. Wear Runners

A lot of major trade shows are spread out over a huge space. You will likely do up to 20,000 steps in a day. Wear comfy shoes to avoid blisters and to ensure you don’t have to end your day early. For example, NEC trade shows are usually particularly large so keep this in mind when you’re picking out your outfit!

5. Network

If you’re going to a trade show for business purposes, chances are most people there are too. Trade shows are excellent places to network and connect with like minded people in your industry. Don’t be afraid to be sociable and introduce yourself, these connections can be invaluable.

trade show tips network

6. Things to Bring

If you are unsure of what to bring the easy checklist below is a good start:

  • Business cards
  • A reusable water bottle
  • A notepad and pen
  • A phone with a camera
  • Your badge or ticket

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