Access expert support for your cookshop and houseware business.
Bira help thousands of retailers save hundreds of pounds each year and provide a host of benefits to members, including exclusive partnerships with plenty of leading suppliers such as Dexam, Amefa, Sodastream and more.
Members can also benefit from better rates on utilities and telecoms and exclusive discounts on intuitive ePOS systems and in-store music.
We've supported independent cookshop and houseware retailers for over 125 years and can help your business thrive on the high street.


Operating an independent cookshop or houseware store can be tough, particularly when facing competition from big-box chains and working within limited budgets.
This comprehensive guide is designed to help you take full advantage of free marketing opportunities.
Find crucial information on:
- Leverging social media platforms
- Optimising your Google Business Profile
- Building partnerships in your community
- Creating valuable content
- ...and more
Resource Spotlight
Drop Shipping 101 - what it is, what pitfalls to look out for, and how it can become a transformative tool for an independent cookware retailer
This introductory guide can help you get a foothold into the world of drop shipping, discover the benefits and the drawbacks, and potentially get you started on creating a profitable income stream.

Latest Cookshop News
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Hundreds flock to CIH Euronics Showcase for business success
Hundreds of retailers packed the NEC for the CIH Euronics Showcase, setting a new attendance record for the members-only event.
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Disposable vape ban set to come into force for retailers in less than a week
The sale of all disposable vapes will be banned across the UK from 1 June 2025 with all retailers, including independents, having until then to sell any remaining stock.
Cookshop Resources
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Plastic Bag Charges: Free downloadable posters to use in your business
From the 21st of May all retailers will need to charge 10p for the use of single-use plastic carrier bags. Download your free posters to help you educate and engage your customers about the new charge.
"As part of our Bira membership we get free access to Bira Legal and WorkNest. As an employer since the budget there have been massive employment law changes. They have given us free advice which has been highly valuable to the business."
"Bira Direct also has an app which we've used regularly to help with our ordering, as well as a desktop version which is ideal for bigger orders."
- Jim Davis | Store Manager, Philip Morris & Son - Members since 2006
Get access to our trusted Buying Group
Bira Direct buying group removes the headache of dealing with multiple suppliers and enables you to buy with the power of thousands of other independent retailers.