Help your electrical retail business grow with Bira and Retra.
Bira, together with leading trade association Retra, offer a wealth of key benefits to your independent electrical retail business.
Since 1942, Retra has been the voice for independent electrical retailers and service agents across the UK, helping to drive businesses forward. Bira members can also get preferential card processing and utilities rates, free legal advice and discounts on services such as connected instore ePOS systems.
With dedicated coverage of the sector, coupled with industry leading service partners and a voice in Parliament, there's so many ways Bira and Retra can help your high street shop
Retra Alert – Your Exclusive Member Magazine
Now 100% digital and accessible across all your devices, the new Alert Magazine is packed full of essential industry news and valuable insight, including the latest expert reports on our lobbying activities and the critical developments that impact your business.
From the editor this month:
"The recent announcement that Beales department store will close its doors after 143 years sends shock waves through British retail. When a business that has survived two world wars and countless economic cycles finally says "enough," we must take notice.
Sign up today and get full access to all issues.
Resource Spotlight
Changes in regulations around importing goods from the EU to the UK could impact your electrical retail business
Changes to requirements for businesses importing goods from the EU to Great Britain, involving the submission of a 'safety and security declaration', mean retailers stocking white goods shipped from mainland Europe may have to take steps to be compliant...
Latest Electrical News
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Hundreds flock to CIH Euronics Showcase for business success
Hundreds of retailers packed the NEC for the CIH Euronics Showcase, setting a new attendance record for the members-only event.
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Disposable vape ban set to come into force for retailers in less than a week
The sale of all disposable vapes will be banned across the UK from 1 June 2025 with all retailers, including independents, having until then to sell any remaining stock.
Electrical Resources
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A disconnected EPOS system could be holding back your independent shop
High street shops could be losing time and money by thinking that the long-winded way is the only way to manage inventory...
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Retra Alert: SPRING 2025 Digital Magazine
Your exclusive member magazine, Retra Alert, is here! Explore it today - now 100% digital and accessible across all your devices.
"We proactively welcome the WEEE regulations to online marketplaces, demand clarity on new regulations such as those for tumble dryers and highlight the importance of appliance registrations. We are pushing for stronger business rates reform to better support smaller retailers. On employment rights, we seek a fair balance to prevent undue costs for businesses. Additionally, we’re working to address the flood of duty-free small packages, which harm high street sales. While we don’t typically back tariffs, action is needed.
"Through our relentless advocacy, it’s our aim to ensure that independent electrical retailers have a strong voice in shaping fair and sustainable policies for retail.
Jeff Moody | Director of Retra
Advocacy for electrical indies and benefits that make a difference to you
Bira ensure independent electrical retailers have a strong voice in shaping fair policy, while also providing members with key benefits including bespoke insurance and compliant waste disposal.
Gallagher Electracare
- Negotiated rates
- 30% seasonal stock increase
- £100,000 coverage included
- ...and more
Card Processing
- 3 months FREE terminal rental
- Money available next day
- No authorisation fees or monthly PCI Compliance Fees
Bira Legal
- Legal template documents
- Access to a team of solicitors
- Tax, VAT and HMRC advice, plus investigation protection
Utilities
- Lowest-cost quotations
- Dedicated account manager
- Exclusive rates
- Ongoing support
"I would like to say over the years how impressed I have been with Retra. The information I have received has always been relevant to my firm and on occasion has helped align my firm to new regulation."
- George Jean | Jeans Electrical
"Retra is the only trade body I believe that truly understands the intricacies of running a consumer electronics retail business. Being a member of Retra is not a cost it’s an investment. I would highly recommend!"
- Lance Hopley | Potters Home Digital
Our members are our greatest advocates.
Hear more about what our hardware members have to say about us.
Join Retra & Bira today!
This membership is perfect for any electrical retail business in the UK. Our proactive and practical trade association is focused on your success, so with your membership, you will get the following:
- Business Support and Advice
- Networking & Connections
- Advocacy and Representation
- Marketing and Promotion
- Information and Resources
Unlock extra benefits
- Financial Advice: Access to expert financial advice on topics such as taxation, accounting, and business planning.
- Card Payment Solutions: Members can benefit from reduced rates on card payment processing, saving on transaction fees.
- Gallagher Insurance: Featuring negotiated rates for members. Find out more here.
- ...and much more: Including rental services, connected ePOS systems and review management.
An interview with long-term member Philip Morris based in Hereford on how they utilise their Bira membership, featuring Managing Partner John Jones and Store Manager Jim Davies.
"In the 80 years we've been Bira members we've enjoyed some incredible benefits, including insurance, legal and HR advice and the buying group Bira Direct."
Bira members since 1996, Surinder Josan of independent DIY store All Seasons DIY in Smethwick, discusses independent retail and how Bira has helped him along the way.
"The single biggest reason for an independent retailer to become a member is the services but Bira is also a lot more than that - it's like a mini head office for independent retailers."