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Pets & Pet Products

Welcome to the Pet Product Retail Association

The PPRA is the national trade association for independent pet product retailers in the UK, and as a specialist division of Bira we have been supporting pet retailers since 2003.


Bira has delivered genuine savings on essential business services, for thousands of independent retail businesses like yours. Whether you’re a start-up or have been in business for decades, you can take advantage of over 30 business benefits through Bira. Start exploring today.

Bira insurance

No two businesses are the same, so Bira Insurance offers bespoke retail solutions tailored to suit your specific needs. Enjoy greater peace of mind, without the hassle of endlessly searching for the right cover.

We’ve got you covered

Card processing

Improve the profitability of your pet product store by reducing the cost of card transactions.

Start saving

Bira legal

Enjoy free legal advice and guidance from a friendly, dedicated team of lawyers, consultants and experienced advisers. By following their advice you’ll also be covered by £50,000 indemnity cover should you need it. There’s no set up involved, as soon as you’ve become a Bira member, you can start using their dedicated advice line or email to receive guidance on Employment Law & HR, Health and Safety, Commercial and Business Legal advice or Tax, VAT and HMRC.

Get advice

Point of sale (ePOS) software

Vend’s best-in-class ePOS, multi-store retail, and inventory management software is perfect for independent pet product stores just like yours. Get the retail advantage to effortlessly sell, manage, report and grow your business in every way.

Find out more

On average our members save over £1500 per year when buying stock through Bira Direct

Access product offers, lower minimum order quantities and improved buying terms with over 200 suppliers including Gem Imports, Stax, Arden Grange, Bonningtons and much more. With a one-off account opening through Bira Direct, you’ll be able to order from different suppliers without lengthy applications. And when it comes to invoicing, we’ll summarise all your orders in one simple invoice. All you need is a Bira membership number.On average our members can save over £1,500 per year when buying stock through Bira Direct!

Take a look at a selection of Pet product suppliers below or click here to search the full Bira Direct Supplier Directory.

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“I first found out about Bira at a trade show over 10 years ago and I’ve been a member ever since! Bira Direct benefits my business by offering me discounts on most of the suppliers I use, meaning that we can make alot more profit.

Independent retail has changed in the past 5 years, it has become more challenging. However, being a member of bira means that I have someone on the end of the phone to speak to at any time.” – Keith Nichols of Northumbria Pets

Become a Bira member

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