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Mobile marketing

Make more of mobile

bira has teamed up with Textlocal to provide our members with cost-effective mobile marketing to help drive sales.

How you'll benefit
As the market leader in mobile messaging, Textlocal offers retailers the opportunity to build customer relationships through real-time mobile communications, connecting your business with the 93% of people who own a mobile phone.
  • Free to use platform
  • No software to download
  • Access to market leading messaging features
  • Deliver dynamic content that drives direct engagement
  • Free technical support and advice
  • No contract or commitment, simply pay as you go
SMS, helping retailers connect with customers in real-time

Mobile marketing is a hugely effective tool for your shop, as it provides an opportunity to engage with your customers and increase sales as you can constantly keep your customers updated on any offers or promotions.

With Textlocal you can be confident that we’ve partnered with one of the best providers in the industry, and we even offer a free trial so you can try before you buy. After that, if you want to carry on using the service, you’ll benefit from exclusive prices, only available for bira members.

With over 97% of all texts being opened within 5 seconds, there’s no method of communication that can get your message to your customers faster

Texting is cheaper than direct mail or apps, more read than email, more personal than broadcast media, more accepted than telemarketing, and more measurable than print media.

Use our mobile marketing service to:

  • Alert customers to in-store promotions
  • Confirm orders and deliveries
  • Send out targeted offers to specific customer groups
  • Quickly build an opt-in customer list with a short code and keyword
  • Improve customer service by gathering feedback
  • Alert customers to in-store promotions
  • Confirm orders and deliveries
  • Send targeted offers to specific customer groups
  • Quickly build an opt-in customer list
  • Use texts to improve customer feedback response
  • Send out targeted offers to specific customer groups, including specific times of the year

Textlocal Mobile Marketing FAQs and Help Centre

What’s the difference between SMS and MMS?

SMS stands for Short Message Service and refers to sending short text messages from one device to another. The size of an SMS text message is restricted to 160 characters.

MMS stands for Multimedia Messaging Service. MMS is an expansion of the SMS format that is able to send larger quantities of information per individual message. With an MMS, you’re able to send multimedia content types including video, images and audio to another device.

The difference between SMS and MMS boils down to MMS being able to send multimedia content, while SMS can’t.

Make more of mobile today

bira members can login to access exclusive information

If you’re already a bira member and want to take advantage of this service, simply login to view more information on how to get started.

If you’re not currently a bira member, but you are interested in preferential member benefits, find out more by joining us .

Alternatively, you can contact our membership team on 0800 028 0245
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