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Retail training

Bira Training

Bira Training is a division Bira offering high quality and cost-effective programmes specifically designed for small to medium sized independent retailers to improve the skills and techniques of your team, supporting performance improvement and business growth.

How you'll benefit
We’ve developed our specialist retail training over decades of working with independent retailers. Our range of outstanding training programmes will keep you and your staff working at their best.
  • Course content developed by retailers for retailers
  • Focus on developing knowledge and skills for immediate impact on personal performance
  • Engaging programmes with practical techniques to improve service, sales and increase productivity and profitability
  • Opportunity to network with and learn from other retailers attending


Help us, help you

We’re working on a number of options to make sure we’re delivering relevant on-line training for retailers.

On-line training offers great flexibility and enables you to access training when and where you need it. So we can build up a range of training courses which match the needs of your businesses we;re keen to hear from you!

What training topics would you like to see available? Complete the form below.

Bira Training - New Course Suggestions

Our Distance Learning courses offer flexible, practical and cost-effective training solutions. The courses can be completed at a pace to suit the individual and at a time to suit the business.

Bira offer three Distance Learning courses, all designed to equip your team with the knowledge, skills and confidence to flourish in their role.

For more information please contact Neil Moss on 0121 446 6688 or email

Selling Skills – Distance Learning Course

The Selling Skills distance learning course is for all sales assistants and retail staff who can benefit from enhanced customer service and sales techniques.

See course overview


Supervisory Skills – Distance Learning Course

The Supervisory Skills distance learning course has been designed with the first appointment manager in mind, whether their role is as a supervisor, team leader, deputy or assistant manager.

See course overview


Buying and Merchandising – Distance Learning Course

The Buying & Merchandising distance learning course has been devised with the trainee buyer, assistant buyer and merchandiser in mind.

See course overview


Our value for money one-day courses can develop your teams key retail skills. Delegates benefit from working with expert trainers and from the opportunity to exchange ideas and expertise with fellow independent retailers.

For more information please contact Neil Moss on 0121 446 6688 or email

Bira Training - Register your interest

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Download our 2020 course directory

*PLEASE NOTE* Due to precautionary measures surrounding Corona COVID-19 we have decided to postpone our April one-day courses until further notice. This was done to ensure the health and wellbeing of our visitors as well as staff at the Bira office. We hope to be able to rearrange the courses at a later date (last updated 13/03/20).


Buy Smarter, Sell More

This course equips delegates with the key techniques of Buying necessary to ensure effective management of stock levels whilst driving sales and maximising profit. The programme will enable you to improve the return on your stock investment; improving sales, minimising markdowns and enhancing stock turn.

This interactive course will revisit the principles of selecting which brands and products to buy (including styles and quantity) and increase your focus on key suppliers, with an emphasis on enhancing profit margins, reducing markdowns and sustaining commercial relationships

Course fee: Bira & Mica members – £185 + VAT
(non-Bira member £210 + VAT)

Course Venue: Bira, 225 Bristol Road, Birmingham B5 7UB

Course date: New dates for 2021 to be scheduled in due course


New on-line courses for Autumn 2020 currently under development. 

If you’re looking for training as unique as your business, Bira Training can help.

If you’re looking for training as unique as your business, Bira training can help. Our experienced trainers can design a tailor-made solution for your team and deliver onsite at your business anywhere in the UK. In the last two years we’ve delivered on-site training for a wide variety of members and independent retailers including; Hurley, Riverside Art and Glass, Tynwald Mills, Voisins, Bath Heritage Services and Highgrove Enterprises.

Our areas of expertise include:

  • Excellence in customer service
  • Buying – selecting the right products
  • Merchandising – building the right ranges
  • Selling skills
  • Visual merchandising
  • Team development
  • Leadership and management skills

Contact the bira training team on 0121 446 6688  or email

Bira Training gave me a great springboard for new ideas and gave me practical and useful actions to use in the business.

Nick Burdge, Tincknell’s