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Retail training

Bira Training

Bira Training is a division Bira offering high quality and cost-effective programmes specifically designed for small to medium sized independent retailers to improve the skills and techniques of your team, supporting performance improvement and business growth.

How you'll benefit
We’ve developed our specialist retail training over decades of working with independent retailers. Our range of outstanding training programmes will keep you and your staff working at their best.
  • Exclusive discounts for Bira members
  • Course content developed by retailers for retailers
  • Focus on developing knowledge and skills for immediate impact on personal performance
  • Engaging programmes with practical techniques to improve service, sales and increase productivity and profitability
  • Opportunity to network with and learn from other retailers attending


Our value for money one-day courses can develop your teams key retail skills. Delegates benefit from working with expert trainers and from the opportunity to exchange ideas and expertise with fellow independent retailers.

For more information please contact Neil Moss on 0121 446 6688 or email

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Download our 2020 course directory

Visual Merchandising

This one-day programme focuses on how you display products in your windows and in-store. You will revisit the principles of visual merchandising as well as learn practical techniques to consider when designing windows and creating in-store displays.

The course will enable you to design and implement displays that stop and attract customers, utilising space and props effectively to promote merchandise, drive footfall and increase sales.

Course fee:  Bira and Mica members – £215 + VAT
(non-Bira members £245 + VAT)

Course Venue: Bira, Bristol Road, Birmingham, B5 7UB

Course dates: 28th April 2020 & 6th October 2020

Click here for more information…

Buy Smarter, Sell More

This course equips delegates with the key techniques of Buying necessary to ensure effective management of stock levels whilst driving sales and maximising profit. The programme will enable you to improve the return on your stock investment; improving sales, minimising markdowns and enhancing stock turn.

This interactive course will revisit the principles of selecting which brands and products to buy (including styles and quantity) and increase your focus on key suppliers, with an emphasis on enhancing profit margins, reducing markdowns and sustaining commercial relationships

Course fee: Bira & Mica members – £185 + VAT
(non-Bira member £210 + VAT)

Course Venue: Bira, 225 Bristol Road, Birmingham B5 7UB

Course date: 29th April 2020 & 7th October 2020

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Social Media Masterclass

This one-day course focuses on how you can implement sophisticated social media strategies that will increase footfall, sales and brand awareness.

Are you ready to harness the power of social media and learn from an industry-leading expert for retail businesses? Make sure you are capitalizing on one of the most important tools driving the digital revolution.

Course fee: Bira & Mica members – £215 + VAT
(non-Bira members £255 + VAT)

Course Venue: UK Digital Retail Innovation Centre, 1-3 The Promenade Eastgate Shopping Centre, Gloucester, GL1 1AG

Course date: 22 April 2020

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Our Distance Learning courses offer flexible, practical and cost-effective training solutions. The courses can be completed at a pace to suit the individual and at a time to suit the business.

Bira offer three Distance Learning courses, all accredited by City & Guilds and designed to equip your team with the knowledge, skills and confidence to flourish in their role.

For more information please contact Neil Moss on 0121 446 6688 or email

Selling Skills – Distance Learning Course

The Selling Skills distance learning course is for all sales assistants and retail staff who can benefit from enhanced customer service and sales techniques. Accredited by City & Guilds.

See course overview


Supervisory Skills – Distance Learning Course

The Supervisory Skills distance learning course has been designed with the first appointment manager in mind, whether their role is as a supervisor, team leader, deputy or assistant manager. Accredited by City & Guilds.

See course overview


Buying and Merchandising – Distance Learning Course

The Buying & Merchandising distance learning course has been devised with the trainee buyer, assistant buyer and merchandiser in mind. Accredited by City & Guilds.

See course overview


If you’re looking for training as unique as your business, Bira Training can help.

Our experienced trainers can design a tailor-made solution for your team and deliver it either at your business or Bira’s Birmingham offices.

Our areas of expertise include:

  • Excellence in customer service
  • Buying and merchandising
  • Successful selling skills
  • Visual merchandising
  • Retail team development
  • Leadership and management

Contact the bira training team on 0121 446 6688  or email

Bira Training gave me a great springboard for new ideas and gave me practical and useful actions to use in the business.

Nick Burdge, Tincknell’s