This edition of our Spotlight On series focuses on long-standing Bira member and fashion retailer The Dressing Room. Read below to find out more about their near twenty-year journey in the fashion retail industry.
Name: The Dressing Room
Website: www.the-dressingroom.com
Company Owner: Deryane Tadd
Email Address: info@the-dressingroom.com
Phone: 01727 853577
Instagram: @TheDressingRoomSocial
How long have you been in business?
This year will mark our 19th anniversary at The Dressing Room. I founded the store in May 2005 in St Albans.
How long have you been a Bira member?
I've been a proud Bira member for around 10 years.
What is your best achievement as a business owner?
Over the 19 years, we've garnered several prestigious accolades, including Drapers Independent awards and the Specsavers Everywoman Retail Ambassador award. Recently, navigating through challenges such as the pandemic, the cost of living crisis, and cyber events has been a significant accomplishment. Leading my team through these times, fostering their growth, and launching our successful first direct mail catalogue in 2022 are moments of pride.
What has been your best-selling product this past season?
Denim has emerged as a standout category, with customers increasingly favouring separates over traditional dresses for a more contemporary wardrobe.
What has worked the best in terms of speaking to your customers?
Social media has been a powerful tool for us to connect and engage with our customers.
Please give details
Our robust presence on social media platforms allows us to showcase our products, share compelling content, and interact directly with our customers. It's a dynamic channel for building brand loyalty and keeping our audience informed about the latest trends and promotions.
What advice would you give future store owners looking to go into your field?
- Understand your customer base and tailor your offerings to enhance their experience.
- Collaborate closely with suppliers to build your business and brand.
- During challenging times, maintain open communication with suppliers and explore flexible solutions.
- Empower and invest in your team; their growth is integral to the success of your business. Please share any positive experiences you've had with Bira services (may be used for marketing purposes)
Bira has been an invaluable resource, particularly in supporting us with employment law during the pandemic. Their team is consistently supportive and responsive and has played a crucial role in negotiating favourable rates for global payment charges, proving the real benefits of being a Bira member.
This campaign represent just a snapshot of the diverse and impactful initiatives Bira is undertaking for its members in 2024 and beyond.
To stay updated on our advocacy work and join us in shaping a brighter future for independent businesses, sign up for our newsletters and follow us on our social media channels
Get your business featured
If you want to feature your business in our Spotlight On series, too, click the link below and fill out the form.
