JVL Products Ltd.
Trading Name: JVL Homeware
With 35 years' experience, JVL have built a strong reputation for quality home essentials. Our range includes doormats, runners, cleaning, storage and seasonal products. Based in West Yorkshire, we offer tailored solutions with expert account management, efficient distribution, marketing support and bespoke design services help retailers grow and enhance offerings.
About
With 35 years of experience, JVL is a leading supplier and distributor of household products in the UK, serving a diverse customer base from independents to national retailers. We actively source new products, stay ahead of trends, and listen to customer needs. We consider ourselves your ‘one-stop shop’ for household essentials, offering over 170 different mats and runners, from outdoor coirs, rubber mats and indoor machine-washable mats, rugs and runners to commercial entrance options. Our range extends beyond mats to cleaning, and household accessories including storage and seasonal products like fireside and laundry with categories that continue to grow.
Why choose JVL?
We pride ourselves on exceptional customer service, ensuring you remain at the heart of everything we do.
What sets us apart?
We offer small pack sizes, and our in-house creative team offers tailored packaging and bespoke designs, setting us apart from competitors and allowing us to provide a comprehensive service.
Additionally, we’ve upgraded our IT system with the latest technology to enhance the customer experience. Plus, you can order via our app, this simplifies ordering with an intuitive interface and desktop version available. For more information, please get in touch via email for further information.
Why not take our products online?
As part of our commitment to customers, we offer a dropship service too. You can list our products on your website without needing to purchase or hold stock upfront - providing more choice for your customers. Simply request a quote from your account manager or HO and we’ll provide the required product information including features and benefit along with all imagery.
With dropship, you don’t need to worry about logistics. Once the initial admin is done, just sit back, watch the orders come in, and we’ll handle the rest. Check out our leaflet in the upload section for more details.
Terms & Rebates
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Price Lists
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How To Order
We've tailored our services around your needs! Six easy ways to order:
Remember to always quote your Bira membership number
- We have a national field sales team and our account managers are happy to visit, call us to find your local rep
- Our experienced telesales department, simply call 01422 888535
- Email telesales@jvl.co.uk
- Trade website: Trade | JVL Homeware Solutions
- Using our app available to download via the App Store or Google Play - contact telesales for more info
- Dropship – see our leaflet for more info
Download Catalogue
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Current Promotions
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Supporting Documents
Awaiting information.
Our Products
View Our Full Range of Products
You can view our full range via our catalogue or the app, simply view by clicking the catalogue cover or by downloading the app.
Our Range of Products Include:
Mats
- Coir
- Outdoor
- Indoor
- Machine washable
- Barrier mats
- Outdoor rugs
Car Mats
- Universal and tailored sets including:
- Carpet
- Rubber
- Combined
Basketware and Storage
- Willow
- Split willow
- Seagrass
- Paper
- Plastic
- Cardboard
- Textile
Homewares
- Cleaning (indoor and outdoor)
- Car cleaning
- Furniture
- Plastic bins
- Shoe racks
- Paper screens
- Hangers and more
Laundry
- Bags
- Hampers
- Indoor airers
- Outdoor rotary airers
- Washing lines
- Posts
- Props
- Pegs and accessories
What's New?
We are excited to launch our brand-new designs for the ever-popular MEGA Mats and Runners collection. Known for their practicality and durability, featuring on-trend styles and colours along with functional performance that meets everyday needs.
Design Features
The updated collection taps into current interior trends, featuring:
- Natural tones such as browns, beiges, and subtle sage greens
- Modern geometric prints
- Foliage-inspired patterns
These fresh designs make a stylish statement in any entranceway, hallway, or porch while blending seamlessly with a variety of home décors.
Functionality
Designed for busy households, the MEGA Mats and Runners do more than just look good:
- Help keep floors cleaner for longer by trapping dirt, dust, and moisture from muddy boots, shoes, and even pet paws
- The absorbent pile helps reduce the risk of wet or slippery floors
- Protect carpets and hard flooring
- Machine washable for easy maintenance
- Ultimately save time and effort on cleaning, giving customers more time to enjoy the moment
You can view further information on the flyer or contact HO with any questions – Mega Mat & Runner Flyer