OUR MISSION: Our mission to re-energise the world of small appliances and small screen televisions. 

OUR PROMISE: To provide practical, purpose-driven appliances that meet everyday needs - delivering quality and value without exceeding household budgets.

MULTI-CATEGORY: From award winning, on trend colour coordinated small appliances to UK manufactured smart TVs with patented Pitch Perfect™ speakers, Cello has a vibrant portfolio of exciting products. 

DEDICATED SERVICE: Cello’s HQ in County Durham serves as the heart of the company’s operations. The sales team, after-sales support, senior management, warehouse, logistics, engineering and repair team are all under one roof ensuring you and your customers are in good hands.  

AFTERSALES: Our aftersales hotline is based right here in our UK offices, staffed by UK speaking personnel. No automated phone service or bots here - when you call, we answer. 

QUALITY CONTROL: We are proud of our UK based dedicated quality assurance department. Every product is rigorously tested and inspected by qualified and certified experts, ensuring the highest standards of quality and performance. 

DROP SHIPPING: We deliver straight to your customers, providing excellent service while saving you valuable stockroom space.

DISPATCH: Over 95% of our orders are dispatched within 1 working day.

PROMOTIONS: Bill busting promotions uploaded to Bira Direct every month. 

SUSTAINABILITY: All of our packaging is sustainable sourced in partnership with the FSC® (Forest Stewardship Council).  

This section is for retail members only, please apply to join Bira in order to view.

This section is for retail members only, please apply to join Bira in order to view.

• Speak to your dedicated Accounts Manager to discuss orders directly, alterantively call the team on 0333 433 0312 
• Email - jamesrourke@celloelectronics.com
• Register at our trade website - https://www.celloelectronics.com
• Using the Bira B2B app available to download via the App Store or Google Play. You will need to request separate log ins to the app from support@bira.co.uk

Arrnage a meeting with your dedicated accounts manager, and you're always welcome to visit us at our Head Office in Country Durham.

This section is for retail members only, please apply to join Bira in order to view.