Dayes Ltd is a leading UK distributor of household, cleaning, kitchen and lifestyle products, supplying well-known brands and value-driven ranges to independent retailers across the UK and Europe. They specialise in everyday essentials that sell consistently, drive repeat purchases and offer strong margin opportunities.

What They Sell

Dayes’ portfolio focuses on high-volume, fast-moving consumer products across key retail categories:

🧼 Cleaning & Household

• Multi-surface cleaners, sprays, cloths and sponges
• Mops, brooms and cleaning tools
• Branded ranges including Elbow Grease and other proven best-sellers
• Seasonal and problem-solving cleaning solutions

These are products customers buy again and again, making them ideal for driving repeat footfall.

🏠 Kitchen & Homeware

• Food storage containers
• Kitchen gadgets and utensils
• Cookware accessories
• Everyday home organisation solutions

Practical, affordable lines that suit a wide demographic and fit well in independent retail formats.

🧺 Laundry & Utility

• Airers, ironing boards and covers
• Laundry baskets and accessories
• Cleaning consumables

Core household essentials that provide steady year-round sales.

🎁 Seasonal & Lifestyle

• Gardening accessories
• DIY and household helpers
• Seasonal opportunity lines

These help retailers capitalise on key trading moments and impulse purchases.

Why Members Should Buy from Dayes

✔ Recognised, Trusted Brands

Dayes distributes established household names that customers actively look for — including the high-performing Elbow Grease range. Brand recognition helps convert browsing into buying.

✔ Strong Margin, High Turnover Lines

Their ranges focus on affordable price points with solid margin potential, making them ideal for independents looking to balance value perception with profitability.

✔ Everyday Essentials = Repeat Sales

Cleaning and household consumables naturally generate repeat visits. Stocking these lines encourages regular customer return trips.

✔ Broad, Convenient Range

By covering multiple household categories, Dayes allows retailers to source complementary lines from one supplier, simplifying ordering and range building.

✔ Designed for Independent Retail

Their product mix suits hardware stores, housewares retailers, garden centres and general independents — particularly those wanting dependable, practical stock that sells steadily.

This section is for retail members only, please apply to join Bira in order to view.

This section is for retail members only, please apply to join Bira in order to view.

You can order a number of ways, please always quote your Bira membership number;

- Online: Become a stockist – Dayes please register here. 
- Phone: Andy Green - 07803 165328 to arrange a visit form one of our Area Managers.

This section is for retail members only, please apply to join Bira in order to view.