Ultimate Products

Ultimate Products is the owner of leading homeware brands including iconic scales brand Salter (est. 1760) and heritage laundry brand Beldray (est. 1872). We develop beautiful products for every home, listening to our consumers and designing products that we know they will love. Focussing on innovation, we bring to market trend-led products key categories including SDA, cookware, laundry and cleaning, floorcare and scales. Nearly 80% of UK households own at least one of our products.

We are a truly global business. With offices in both Manchester and Paris, we sell to over 300 retailers, across over 40 countries and managing a complex global supply chain. We ensure smooth service for all customers by developing bespoke systems and applications to cleverly navigate the significant complexities of supply retail and online in a cost-effective, scalable manner. 

For over 20 years, we've provided both retailers with the latest progressive and innovative products, and we continue to grow every day...

This section is for retail members only, please apply to join Bira in order to view.

This section is for retail members only, please apply to join Bira in order to view.

Call or Email your Ultimate Products Account Manager.

Lissy Mctaggart - l.mctaggart@upplc.com - 01616277170

Toby Mears - t.mears@upplc.com - 01616279629 or 07825393106

Should you wish to book a Virtual Showroom Tour and Meeting or to discuss available products in further detail.

This section is for retail members only, please apply to join Bira in order to view.