Great products start with understanding, understanding animals, consumers, customers and the categories in which they shop. At WHM Pet Group, we bring all four together to create trusted pet and wild bird care brands that deliver quality, value and relevance for today’s consumers. 

We combine specialist nutritional knowledge, category expertise and strong UK manufacturing capabilities with a portfolio of established brands. From product development and quality through to sales, marketing and customer support, our business is built around one goal: creating products and brands that consumers trust and that help our customers grow.

Operating from our headquarters in Holme Upon Spalding Moor, East Yorkshire, alongside our manufacturing facility in Driby, Lincolnshire, we have the expertise, scale and infrastructure to provide customers with a reliable and responsive supply partner.

A Customer-Focused Approach

At the heart of WHM Pet Group is a commitment to understanding our customers and helping their businesses succeed. We believe strong partnerships extend beyond simply supplying products. Our teams work closely with customers to understand their shoppers, categories and commercial objectives, enabling us to provide the right products, insight and support.

From range development and new product launches to seasonal opportunities and promotional activity, our approach is personal, responsive and collaborative.

Strong Brands and Category Expertise

Our expertise spans wild bird food and care, indoor bird, small animal, racing pigeon, poultry and ruminant nutrition, giving customers access to an extensive portfolio from one trusted supplier.

Our brands include established names such as Marriage & Morris and Honeyfields. Each is supported by our understanding of animal nutrition, consumer behaviour and the retail environments in which our products are sold.

Wild bird care is a particular area of strength. Our experience provides a detailed understanding of bird nutrition, feeding behaviours, seasonal opportunities and changing consumer needs. We use this knowledge to continually develop our ranges.

Expertise, Quality and Value

Expertise runs throughout WHM Pet Group, with specialist knowledge across nutrition, product development, sourcing, manufacturing, quality, sales and marketing.

Our nutritionists and product specialists help ensure our products balance nutritional requirements, ingredient quality, consumer expectations and value. This expertise supports the continuous development of our portfolio while helping us identify new opportunities within the market.

Quality, reliability and trust are fundamental to our business. We carefully source our raw materials and maintain robust quality processes throughout production, helping us deliver consistent products that customers can stock and consumers can purchase with confidence.

Innovation and Future Growth

Innovation is central to our future. We continually explore new ingredients, formats, packaging and product propositions to ensure our brands remain relevant and respond to changing consumer expectations.

Our product development programme combines category knowledge with consumer and retail insight to identify emerging trends and translate them into meaningful commercial opportunities.

WHM Pet Group brings together trusted brands, category expertise, nutritional knowledge, quality manufacturing, innovation and nationwide distribution.

More than simply a supplier, we aim to be a trusted category partner, combining great products, strong brands, specialist expertise and exceptional service to help our customers strengthen their ranges, engage consumers and grow their pet and wild bird care categories.

This section is for retail members only, please apply to join Bira in order to view.

This section is for retail members only, please apply to join Bira in order to view.

Place all orders to orders-msf@whmpet.com 

This section is for retail members only, please apply to join Bira in order to view.