We are delighted to have partnered with Faire, a worldwide wholesale marketplace that connects independent retailers with like-minded independent brands. Faire offers retailers benefits including:

    • Selection - wide selection of products across categories, price points, regions etc. 
    • Brand attributes such as not on amazon, woman owned, social good etc. (Brand Tags page linked here)
    • Exclusivity helps retailers rest assured that other local shops won't have the same products
    • A free alternative to traditional trade shows, more info here
    • 60 day payment terms with all brands. We also offer new retailers even more credit terms (up to £20k) with their Open with Faire program
    • Convenience and control as well as POS integration with Square, Shopify and Clover
    • Reviews give you confidence in brand reliability
    • Free returns on opening orders with all brands

How Members benefit

As a Bira members, you'll receive 50% off your first order with Faire*.

How to get started

Fill out the form below to access your discount code:

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About Faire

Faire believes the future is local.

Now more than ever, consumers are choosing to support local shops over big-box chains. There are millions of thriving small businesses in North America, Europe, and Australia alone, who collectively represent a trillion dollar market. With our global community and the power of technology, Faire is helping fuel the growth of entrepreneurs everywhere.


*T&C's: Discount automatically applied at checkout. Maximum discount is £100.

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  • Bira Direct

    Enjoy access to lower terms and discounts on quality products from over 160 suppliers across a range of product areas. Shop and order products. Free for Bira members.