Bira Direct

Everything you need to know about product buying for independent retail businesses

314 Product buying

Bira Direct Benefits

Product buying made for independent retailers

With our competitive terms*, a knowledgeable team and a wide choice of suppliers, Bira Direct makes product buying easy for all independent retailers.

Designed with independent retailers in mind, our buying group - Bira Direct, removes the headache of dealing with multiple suppliers and enables you to buy with the power of thousands of other independent retailers. We've collated all the information you need to know to strengthen your product buying.

You will have access to:

  • trade discounts, rebates, rewards and exclusive discounts
  • the latest promotions designed to save you money 
  • the latest product and retail trends to help your business thrive 
  • the key industry buying events for your product sector
  • the latest news on suppliers, product ranges and promotional offers

Read more about Bira Direct benefits below:

A wide range of suppliers with competitive buying terms

Over 160 suppliers with specially negotiated terms, covering over 30+ different product categories including;

  • DIY and Hardware
  • Cookshop and Housewares
  • Gifting and Lifestyle 
  • Garden and Leisure
  • Pet Products
  • Stationery and Products for your Business
  • PPE
  • Environmentally friendly products


30 Days end of month credit*

A quick call to our credit control team on 0800 028 0245 is all it takes to have your account set up in minutes. 

*Subject to credit check 

Rebates and promotional schemes

Rewarding you with cash to invest back into your business

Benefit from rebate schemes from big suppliers such as StaxDraper Tools and more.

Dropshipping from multiple suppliers

Reduce the risk from stocking high ticket items by taking advantage of suppliers who offer dropshipping services.

Easy, online central invoicing, compatible with most accounting software

Make invoicing easy with invoice manager

Invoice manager

Special terms and conditions

Read our Bira Direct terms and conditions

Terms and Conditions

All Bira Suppliers in one place

We have over 160 suppliers with specially negotiated terms, covering over 30+ different product categories, including:

  • DIY and Hardware
  • Cookshop and Housewares
  • Electrical and SDAs
  • Gifting and Lifestyle 
  • Garden and Leisure
  • Pet Products
  • Stationery and Products for your Business
  • PPE
  • Environmentally friendly products


See all our suppliers here

Promotions Hub

Access all the latest promotions from Bira Direct suppliers designed to save you money all in one place. It couldn't be easier to benefit. Just quote your membership number and ask to be invoiced through Bira Direct when ordering directly with the supplier.  You can access the offers from different categories of products, such as:

Great Outdoors & Garden  Electricals and SDA
DIY and Hardware  Gifting and Lifestyle  
Cookshop and Housewares  Eco-Friendly and Sustainability


See our Promotions Hub

The new B2B ordering platform from Bira Direct

Discover Bira Direct Plus - the new B2B ordering platform from Bira Direct made for all British independent retailers.

Why have we launched a B2B Ordering Platform? Our members have asked for the option to purchase from our suppliers online - we've listened and delivered!

For exclusive offers, order via our B2B ordering platform - Bira Direct Plus available for download on phones, tablets or browsers.

Bira Direct Plus makes ordering more flexible as it offers full visibility of live pricing and stock levels through the platform and allows retailers to place orders straight from their devices.

Get 0.5% rebate on all your orders when you order through the Bira Direct Plus portal today!

Need a login? Request one here:

Bira Direct Plus Login


Invoicing made easy

Access all your statements and invoices online through Bira Direct Invoice Manager, available to all Bira members. Invoice Manager provides you with an easy-to-use tool for accessing your business invoices. As we process your invoices, Invoice Manager will be automatically updated, so there is no need to wait for the post.

View Invoice Manager page

Review existing suppliers

Keeping on top of all the latest suppliers and terms can be time consuming and complicated. By completing a Supplier Review form, we'll not only ensure you're getting the best terms with your suppliers, but we'll also introduce you to new suppliers that we know will be a good fit for your business - saving you time and money!

Review your suppliers

Become a Bira Direct Supplier

Bira Direct helps you grow your business with independent retailers. With over 6,000 members stocking anything from garden machinery to gifting and everything in between, Bira Direct can help you target and supply our diverse membership.  


Find out how to become a Bira Direct Supplier

Dropshipping benefits

Dropshipping allows customers to purchase stock from a retailer and have it sent to them directly by the supplier. Dropshipping benefits include, pay only as you sell, helping you to keep costs down whilst maximising on your sales. 

Read our Dropshipping Guide here

Bira Direct FAQs

To find out more about Bira Direct, view our FAQs here

Latest Bira Direct News including new suppliers, new product ranges and promotional offers
All News

Already a Bira Member?

If you’re already a Bira member and want to take advantage of our service, simply log in to view more information on how to get started.


Log in

Not yet a Bira member?

Join Bira today for just £17.08 + VAT per month to support the Government-level campaigning work we do for the independent sector, receive information on the latest legislative changes for retail and access unlimited legal support.

Plus, get access to over 30+ member benefits. 

Join Bira today

Looking to use our buying group?

Join Bira Direct for just £12.50+VAT per month to access over 2,000 brands across 160 suppliers Plus, specially negotiated buying terms, rebates, dropshipping deals and regular promotions, all exclusive to Bira Direct users.


Join Bira Direct

Bira Direct - Terms and Conditions