Running an independent retail business involves far more than just stocking shelves. From cleaning products and packaging to lighting, appliances and back-of-house supplies, the everyday essentials your business relies on quickly add up.
Retailer Essentials is a Bira Direct initiative designed to make it easier and more cost-effective for Bira members to buy the products they need to run their shop, not just stock it.
Through Bira Direct, members can access 120+ trusted suppliers across DIY, housewares, cookshop, pet, gift and everyday operational categories, all supported by simple ordering, competitive pricing and member-only benefits.
Retailer Essentials will be refreshed quarterly, highlighting suppliers and ranges that support independent retailers' day-to-day needs.
Key Benefits
Buying your shop essentials through Bira Direct means you can:
- Access member-only pricing and exclusive offers
- Benefit from low minimum order values
- Earn a 1% rebate on qualifying spend
- Order from multiple suppliers with simple central billing
- Improve cashflow with extended credit terms
- Save time by consolidating everyday purchasing in one place
- Whether you’re topping up weekly consumables or reviewing longer-term operational spend, Retailer Essentials helps keep things simple.
What Can You Buy Through Retailer Essentials?
- Cleaning products & washroom essentials
- Toilet rolls, tissues & consumables
- Lightbulbs, batteries & electrical accessories
- Packaging & stationery
- Storage, shelving & organisation solutions
- Kettles, toasters, microwaves & small appliances
- Floorcare, vacuums & laundry essentials
- DIY, hardware & maintenance products
If your business uses it, there’s a good chance you can source it through Bira Direct.
Featured Retailer Essentials Suppliers
Stax Trade Centres
One of the UK’s largest wholesalers supporting independent retailers nationwide. Stax offers an extensive range of everyday essentials, including cleaning supplies, lighting, hardware, batteries, storage, catering consumables, packaging and DIY products, making them ideal for managing your day-to-day operational needs.
Ultimate Products
Ultimate Products is home to well-known household brands including Salter, Beldray, Russell Hobbs and Giles & Posner. Their ranges cover small appliances, cleaning tools, laundry and floorcare products, combining trusted brands with strong value for independent retailers.
Learn more about our trusted Buying Group
Bira Direct buying group removes the headache of dealing with multiple suppliers and enables you to buy with the power of thousands of other independent retailers.
With our competitive terms, a knowledgeable team and a wide choice of suppliers, Bira Direct makes product buying easy.
Book a call with Lisa Richardson
If you’re new to Bira Direct — or would like help expanding how you use it — our team is here to help. A short introductory call will walk you through:
- How Bira Direct works
- Which suppliers are right for your business
- How to set up supplier accounts
- How to start ordering quickly and easily
Sales Support & Business Development
📧 lisa.richardson@bira.co.uk