Running an independent retail business involves far more than just stocking shelves. From cleaning products and packaging to lighting, appliances and back-of-house supplies, the everyday essentials your business relies on quickly add up.
Retailer Essentials is a Bira Direct initiative designed to make it easier and more cost-effective for Bira members to buy the products they need to run their shop, not just stock it.
Through Bira Direct, members can access 120+ trusted suppliers across DIY, housewares, cookshop, pet, gift and everyday operational categories, all supported by simple ordering, competitive pricing and member-only benefits.
Retailer Essentials will be refreshed quarterly, highlighting suppliers and ranges that support independent retailers' day-to-day needs.
Key Benefits
Buying your shop essentials through Bira Direct means you can:
- Access member-only pricing and exclusive offers
- Benefit from low minimum order values
- Earn a 1% rebate on qualifying spend
- Order from multiple suppliers with simple central billing
- Improve cashflow with extended credit terms
- Save time by consolidating everyday purchasing in one place
- Whether you’re topping up weekly consumables or reviewing longer-term operational spend, Retailer Essentials helps keep things simple.