Let’s celebrate your creativity and spread some Christmas cheer!
Get involved with Bira's Christmas Window Display Competition! This festive season, we are excited to see your creative and dazzling window displays! Not only will you get to showcase your festive spirit, but you will also be in for a chance to win a hamper (full of goodies from our Bira Direct Suppliers) worth over £150.
Here’s everything you need to know to enter and participate in the competition:
How to enter
There are multiple ways to share your Christmas window display with us. Simply choose the platform that works best for you!
- Follow us on Instagram: @biraretail and @bira_direct24
- Post your photo on Instagram: Use the hashtag #biraxmascomp in your caption to make sure we see your entry.
- Follow us on Facebook: @britishindependentretailersassociation and biradirect
- Post your photo on Facebook: Share your festive window display on our Facebook page with the hashtag #biraxmascomp.
Email submission
- If you prefer, you can email your photo entry to us directly. Please send your photos to: membership@bira.co.uk
Important dates
Be sure to get your entry in before the deadline, and encourage your followers to vote for their favorite displays!
- Submit your photo by:
Wednesday 10th December 2025 - Public voting period:
12th - 18th December 2025 - Winner Announcement:
19th December 2025
Prizes to be won
The winner will receive a hamper worth over £150 and may include items from our Bira Direct suppliers:
- Gift Hamper from JVL
- Portmeirion Mug
- Meyer Frying Turners / mini pot
- Victorinox Knives
- Whitefurze Mini Click Pots
- UP Salt & Pepper Mill / knife sharpener
- Plus MUCH more!
Have fun, get involved and spread the word!
This is a fantastic opportunity to showcase your creativity and win a Bira Direct hamper. Make sure to spread the word about the competition and share your festive spirit! The more votes you get, the better your chances of winning.
Take a look at some of the entries from last year.
Looking for reliable suppliers?
Bira Direct connects you with a catalogue of suppliers that offer a wide range of high-quality products perfect for creating memorable moments this season. Whether you’re looking for unique gifts, special promotions, or customised options, Bira Direct suppliers provide personalised service and fast delivery to meet all your business needs.
Join Bira today to access Bira Direct and make your products stand out.