About the campaign
Independents' Day UK is a year-round campaign dedicated to supporting and promoting independent retail businesses throughout the UK. Each year, it culminates in a special focus around July 4th, with this year's events extending over the weekend of Saturday, July 6th, and Sunday, July 7th.
Independent retailers make up about 65% of the approximately 290,000 retail outlets in the UK and are central to local communities nationwide.

Small Business Owners
Independent retailers provide a variety of products and services, blending tradition with innovation, and offer a more personalised customer experience. They also create jobs and contribute to both local and national economies. With retail spending under pressure, they need our support now more than ever.
Shoppers
It's well known that shoppers desire diversity on their High Streets, and independent retailers provide the unique character and service that define their towns. Shopping at an independent outlet can make a significant difference.

How we're celebrating
We're proud to be partnering the event and as our way of supporting independent retailers across the UK we're offering 30% off membership in the run up and throughout July!
Salisbury BID Members!
We're delighted to be offering an increased discount for Salisbury BID members of 50% off membership!
Complete the form below to get your discount code today.
You can use this discount code for 50% off your first year of Bira membership. The membership fee will return to the standard rate after the first year if you decide to renew. This discount code is valid until 31st July 2024.
Latest News
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Bira welcomes Bank of England's latest interest rate cut
Independent retailers association Bira has welcomed the Bank of England's decision to reduce interest rates from 4.5% to 4.25%, calling it a "much-needed boost" for the retail sector during challenging economic times.
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Bira responds to Beales' "Rachel Reeves Closing Down Sale" as iconic store makes final protest
An independent retailers association has responded to the news that the 144-year-old Beales department store is staging a "Rachel Reeves Closing Down Sale" in its final weeks of trading, with giant yellow banners directly blaming the Chancellor for its closure.
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Government announces funding for Trading Standards to enforce the Offensive Weapons Act
The Government has announced new funding to support Trading Standards teams in England and Wales with enforcing the Offensive Weapons Act 2019.
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Bira welcomes Chancellor's action on unfair trade practices
Bira welcomes the Chancellor's announcement of plans to create a level playing field for British businesses against unfair international trade practices.