16 March 2022
After a year of challenges that could not have been imagined, Bira CEO, Andrew Goodacre, has announced 2021 was the ‘best year for a long time’ in a performance overview report.
Bira President, William Coe from Coes, said in the report: “It was a period of significant change, and not all due to the impact of Covid. We made the difficult decision to sell Bira Bank and decided to let BAGMA become part of another association. These changes were necessary as we look to re-shape Bira and strengthen its finances.”
Andrew Goodacre continued: “Much of this success is due to strong performances from the two buying groups Bira Direct and MICA, but we have also reduced our overheads by more than 50% since.”
The report also gives details on membership, Bira Direct, MICA, services, LPAC and finance.
Click here to read the full report
Found this news article useful?
Stay up to date and sign up for our newsletter for more
Newsletter Sign-Up
Visit the Hubs to see our content!
Sustainability Hub
Finance Hub
Product Buying Hub
Sales and Marketing Hub
GDPR Hub