27 May 2025
Bira’s Chief Commercial Officer Jeff Moody claimed a prestigious industry prize at the DIY Week Awards in London this weekend, while the Bira Direct app was also recognised with a nomination.
Jeff Moody was honoured by the organisers, alongside an external panel of industry judges, with the ‘Lifetime Achievement’ Award at the event on Friday (May 23).
Mr Moody has been in the Electrical/DIY and Housewares market for over 40 years, initially working as Divisional Director and MD of the UK’s largest Independent Distributor, British Distributing Company, with over 30 branches. He then moved to Haier, the world's largest electrical white goods manufacturer as UK Sales and Marketing Director for 3 years before joining Bira as MD for Bira Direct in 2017.
Reflecting on his award, Mr Moody said: “In all my years working in Electrical and DIY/Housewares I have always enjoyed working with independents - supporting independent retailers is more than just a job, it’s something I’m truly passionate about. I admire their enthusiasm, commitment to serve their communities and incredible knowledge about their market and goods. That’s exactly why Bira is here — to champion, support, and stand alongside the independents that keep our high streets alive."
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