01 January 0001

In response to this statement, Bira's CEO Andrew Goodacre said: "In general we welcome the further reduction in restrictions. It always feels counter-intuitive to remove restrictions when cases are so high, but we hope the science supports such moves.

"The positive is that it will hopefully encourage more people back to the High Street, secure in the knowledge that shopping is a safe activity and one to be enjoyed. We would also welcome positive statements from the government to this effect.

With consumer confidence being so fragile (due to the financial squeeze) to gain the maximum positive impact from 'living with Covid' reduced we must have the following:

  • Clear messages on the behaviours expected and absolute clarity on things like face coverings. I doubt that shops will remove the perspex screens just yet because they are largely unobtrusive and may be needed in the future.

  • Clear messages on the isolation rules, especially for retail workers. We also know that free testing will no longer be available from April 1st, which we are also concerned about. Employers have a duty of care and need to know if they are required to provide testing facilities to employees - if yes then the kits should be free to employers.

  • Reassurance that we can look forward with positivity, whilst accepting that Covid has not gone away.

“Removal of Covid restriction should be positive for retail and the high street in general. This is an opportunity for the government to give a helping hand to retailers by ensuring that the messaging and directives to the general public are clear and unambiguous.

"By doing this there is a better chance that consumer confidence in high streets will return and make 2022 the real year of revival for retail. Let’s not forget that 75% of all retail sales still occur in shops and this could go even higher with the right support."

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