08 September 2023

08 Sep 2023


Following the success of their existing collections, Dexam have launched two new ranges in partnership with the Royal Horticultural Society (RHS). The Birds and Gertrude Jekyll textile ranges are now in stock and are made from organic cotton.

Organically grown cotton yarn is kinder to the environment as it uses less water, reduces soil erosion and does not use hazardous manmade pesticides. Organic cotton farming helps lock CO2 into the soil, helping mitigate climate change. It also benefits the farmers who can grow additional crops alongside the cotton and maintains the biodiversity of the soil.

Both prints were sourced directly from The Royal Horticultural Society Lindley Collections which houses the world’s finest collection of books and printed materials on gardening and outstanding collections of archives, photography and botanical art.

The Birds range has been inspired by the true beauty of nature. The design has a stone background, with a heritage-inspired pattern featuring foliage and birds in teal, pink and yellow. The modern colours will brighten up any kitchen and is available in an adult apron, set of 2 tea towels, double oven gloves and peg bag.

Gertrude Jekyll (1843–1932) laid the basis for modern garden design and is credited with popularising an informal, naturalistic look in counterpoint to the rigid, formal landscapes of the Victorian era. She created some 400 gardens in the UK, Europe and America: a remarkable output. Her influence on garden design is pervasive and persists to this day. Dexam celebrates her influence in their new Gertrude Jekyll range. This range uses a tile pattern from the marble pavement of the Duomo in Milan. It is contrasted with a floral and leafy spray design, which is reproduced and repeated. Both were taken from Jekyll’s ‘Designs for Carving’ scrapbook, dated 1866-1911.

Becky France, Product Executive of Dexam, commented: “We launched our RHS Benary Vegetables and Sunflower collections in 2022 and are pleased to be adding these two new ranges to our RHS portfolio this year. It is a delight to partner with the RHS and support its charitable work, we look forward to continuing our partnership with them.”.

Cathy Snow, Licensing Manager at RHS, commented: “These two new designs from Dexam perfectly demonstrate the versatility of the artwork held in our historical collections within the Lindley Library and how our imagery can be used in a bright, colourful and contemporary way. We are delighted with the continued success of our partnership with Dexam and the exceptionally creative way they apply our imagery on products.”.

To place an order with Dexam or for any product enquiries, visit Dexam supplier's page.

You can now order from Dexam via our online ordering platform - Bira Direct Plus: 

Get an extra 30-day credit for all orders placed until 30th September 2023 and get a 0.5% rebate on all your orders until the end of the year when you order through the Bira Direct Plus portal today!

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To find out more about all the benefits of product buying for independent retail businesses, visit Bira Direct.


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