24 April 2023
Following the launch of their first textile range in 2022 with Britain’s favourite breakfast brand, Kellogg’s, Dexam are extending the range for 2023. Six tea towels featuring iconic designs from vintage adverts and cereal boxes have been joined by a set of co-ordinating adult aprons and cotton tote bags.
The adverts and cereal box prints were sourced from the Kellogg's archive that contains over one million pieces of artwork collected since the foundation of the company in the 1930s. The range of aprons and tote bags are available to order now and include the following: Kellogg’s Frosties cereal box, Kellogg’s Coco Pops cereal box, Kellogg’s Rice Crispies Snap, Crackle and Pop cereal box, Kellogg’s Rice Crispies advert, Kellogg’s Cornflakes Cockerel cereal box and Kellogg’s Cornflakes advert.
Images: Some of the adult aprons and tote bags from the Vintage Kellogg’s by Dexam range.
Helen Boardman, Product Manager of Dexam, commented: “Our Vintage Kellogg’s range is all about adding vintage touches to the hub of your home. Many people will identify with their favourite cereal box and this is a great way to have a well-known and loved breakfast cereal brand on everyday kitchen textiles that are both practical and nostalgic. We are pleased to have extended the range and are working on further launches for 2023/2024.”
Richard Pink of Pink Key Licensing, the European Licensing Agent for Kellogg’s said: “We are delighted with the Dexam Vintage Kellogg’s range – the way they have used to imagery to create vivid designs really demonstrates how versatile the Kellogg brands are. These are high quality products and we are really proud to have them as part of the range.”
For more information on this Bira Direct supplier, look at Dexam page.
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