10 August 2022
Due to ongoing cost pressures, Bira Direct supplier HG Hagesan has announced an unavoidable price increase from 3rd October 2022.
In a letter to their business partners and customers, they have said:
ADVANCE NOTICE: HG COST PRICE AND RRP ADJUSTMENT
In 2022 we continue to face an increasingly challenging operating environment; driven largely, but not exclusively, by unprecedented inflation, the war in Ukraine and the continued COVID impact. This, as widely reported, has brought significant increased net cost inflation from all corners of the supply chain from raw materials, chemicals, packaging, and warehousing to transport.
At HG we do everything in our power to mitigate the need to pass cost increases through the market, but it has reached an exceptional and unsustainable moment.
Consequently, there is a need to revise the HG price list to adjust all cost prices to all customers and our consumer RRP’s* accordingly by +9.6%. Effective for all orders placed on or after 3rd October 2022. You can find details of your new price list below.
It is important to emphasise that this adjustment is already offset by all possible internal mitigating actions to contain and does not fully offset the impact such is the gravity of the situation. However we are confident that the high quality and strong reputation of HG products means at this level consumers will still recognise the strong value for money offered through giving superior outcomes and ease of application, so our growth momentum will not be affected.
HG remain committed to long-term investment behind the brand to continue to drive demand and growth for HG products in your stores. An exciting innovation pipeline is also part of this alongside our joint plans for continued growth and success together.
We thank you for your ongoing support and look forward to continuing to work together.
Yours Sincerely,
Ryan O’Sullivan
Business Director HG UKI Ltd.
*Retail pricing is at the sole discretion of the retailer
Download HG Hagesan new price list from 3rd October 2022 here
For more information, visit HG Hagesan supplier's page.
To find out more about all the benefits of product buying for independent retail businesses, visit Bira Direct
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