26 May 2022
Bira Direct supplier Dexam launches a new organic cotton range and expands designs in existing collection.
Dexam believes it is essential to operate as an ethically and environmentally sound business. In line with this thinking, and as a kitchen textile specialist, they are launching a new textiles range in May using organic cotton yarn.
Organically grown cotton yarn is kinder to the environment as it uses less water, reduces soil erosion and does not use hazardous manmade pesticides. Organic cotton farming helps lock CO2 into the soil, helping mitigate climate change. It also benefits the farmers who can grow additional crops alongside the cotton and maintains the biodiversity of the soil.
The Dexam Organic textiles range includes an adult apron, tea towel, double oven gloves and gauntlet in three beautiful designs: a green Fern, blue Star and a grey Heart. Using a gentle tonal palette the range brings nature into the home and adds a touch of sophistication to kitchen interiors. The organic cotton composition and thick ply weave make the textiles luxuriously soft and ensure longevity of the product. They are packaged using recyclable kraft card and are delivered to retailers in a compostable corn starch bag.
Image shown: Organic cotton range with green Fern design.
Bryony Dyer, Dexam’s MD, said: “We only partner with suppliers who can demonstrate compliance with the Dexam Code of Practice. This requires prospective and existing suppliers to evaluate their performance against the requirements of our code which assess the manufacture of products and the reduction of energy during production, use of recyclable packaging and ensuring supply chains are free from modern slavery. Our Organic textiles range is a beautiful example of our commitment to act as sustainably as possible within our environment.”
In addition to the Organic range, two new designs will be added to the existing Indian cotton print textiles in Dexam’s portfolio. All the ‘fun of the farm’ is captured in the new Farmyard design; a charming cotton print bringing much loved characterful farm animals to the country kitchen. Another fun print will make a paws-itively delightful gift for anyone who loves dogs with the new Woof design. Both are available in an adult apron, tea towel, double oven gloves and gauntlet.
Image shown: From left to right – Dexam’s Farmyard tea towel design and Woof tea towel design.
For more information on this Bira Direct supplier, look at Dexam International page.
To find out more about all the benefits of product buying for independent retail businesses, visit Bira Direct
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