Why is a diverse High Street important?

A diverse high street creates a dynamic and appealing environment, supports the local economy, preserves cultural heritage, and meets the diverse needs of consumers. It fosters community engagement and contributes to the overall vitality and attractiveness of a town or city. 

Our position

Encouraging a diverse mix of businesses to ensure the high street can adapt and respond to changing market dynamics, ensuring its long-term sustainability 

What you can do

Keep us informed by letting us know of any current issues, opinions or updates. Email membership@bira.co.uk. 



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A diverse high street is important for several reasons: 

Vibrant and Engaging Environment: A diverse high street creates a vibrant and engaging environment for both residents and visitors. It offers a range of different experiences, from shopping at independent retailers to dining at unique restaurants, visiting cultural venues, or enjoying entertainment options. This variety of offerings makes the high street an attractive and enjoyable place to spend time, fostering a sense of community and social interaction.

Unique Identity and Character: A diverse high street contributes to the unique identity and character of a town or city. Independent retailers, local businesses, and niche stores bring distinct products, services, and experiences that differentiate the high street from generic shopping destinations. This uniqueness helps attract people who seek authentic and memorable experiences and contributes to the overall charm and appeal of the area.

Support for Local Economy: A diverse high street supports the local economy by providing opportunities for small businesses and entrepreneurs. Independent retailers often source products locally, employ local residents, and contribute to the local supply chain. This helps to create jobs and circulate money within the community, strengthening the local economy and reducing reliance on large chain stores. 


Preservation of Cultural Heritage: High streets with diverse offerings often preserve the cultural heritage and history of a place. They may feature traditional businesses, specialty shops, or family-run establishments that have been part of the community for generations. These businesses contribute to the local narrative, maintaining a connection to the past while embracing the present.

Increased Resilience and Adaptability: A diverse high street is more resilient to economic fluctuations and market changes. When a high street relies solely on one type of business or sector, it becomes vulnerable to shifts in consumer preferences, economic downturns, or changes in industry trends. By having a diverse mix of businesses, the high street can adapt and respond to changing market dynamics, ensuring its long-term sustainability.

Meeting Varied Consumer Needs: People have diverse preferences and shopping requirements. A diverse high street caters to a wide range of consumer needs, providing options for different budgets, tastes, and demographics. It ensures that individuals with varied preferences, from fashion to food to specialty items, can find what they are looking for, enhancing customer satisfaction and retention.