With electric vehicles (EVs) are becoming a more familiar sight in towns and cities, installing charging points can gain independent retailers more customers and earn them money while doing it...
Electric vehicles (EVs) are becoming a more familiar sight in towns and cities as the technology and infrastructure becomes more accessible. Couple this with an increased awareness around the environment and sustainability issues and it makes sense that consumers are giving more and more consideration to the eco credentials of the businesses they choose.
Independent retailers are in a unique position to attract this eco-conscious audience by installing EV charging points on-site, demonstrating their commitment to sustainability and helping them stand out on the high street. It is easy to think that eco solutions are expensive to implement, with upsides only emerging a while after the initial investment, however a recent guide from EV specialists Statkraft has shown that this is more than a slight misconception.
The benefits for retailers of installing EV charging points are plentiful, both in terms of added income streams, customer confidence and their potential spend. Here’s just a few reasons why:
1. Customer Attraction and Loyalty: Offering EV charging facilities can enhance the shopping experience, allowing customers with electric vehicles to stop at your store for another purpose other than shopping, attracting more customers and encouraging repeat visits.
2. Increased Dwell Time: EV charging hubs can lead to longer stays at your retail location, which can result in increased consumer spending in your store and your local independent shopping area in general.
3. Additional Revenue Streams: Retailers can generate extra income by renting out parking bays for EV charging, or by partnering with charge point operators (CPOs) such as Opcharge, which can help offset the costs of installation and maintenance. Bira members can even benefit from additional earnings with Opcharge, with exclusive offers available.
4. Enhanced Sustainability Credentials: Installing EV chargers demonstrates a commitment to sustainability, which can positively influence consumer perceptions. With many consumers prioritising environmentally-friendly practices, this is s sure-fire way to prove your shop’s eco credentials!
5. Future-Proofing the Business: As the demand for EV charging infrastructure grows, retailers who invest in charging hubs can stay ahead of the competition and cater to the increasing number of electric vehicle users that will need these facilities.
6. Utilisation of Space: Independent retailers with useable land can transform these areas into functional EV charging hubs, maximizing the use of their property.
Embracing eco-friendly solutions like EV charging stations can set your business apart, demonstrating both environmental responsibility and a forward-thinking approach that resonates with today's consumers. By making sustainable upgrades, independent retailers not only contribute to a greener future but also reap the benefits of an EV charging system sooner rather than later.
Get more commission for your charging points...
Opcharge is adding value to Bira and it’s members by providing fully funded Electric Vehicle charging solutions.
With tailor-made solutions, fast installation times and press coverage for new installations, Bira members can drive footfall and customer retention while promoting sustainability by using 100% renewable energy by using Opcharge.
Stay in the loop on sustainability with our helpful hub
In the often fast-moving world of sustainability it can be intimidating to even attempt to stay up to date with the latest eco updates, not to mention working out what is relevant to your business.
Bira can help you handle this with our Sustainability in Retail Hub, which features the latest information that you need to know. Visit the hub today and keep on top of the sustainability information that matters to you.
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