With our competitive terms, knowledgable team and wide choice of suppliers, Bira Direct makes buying easy.

Designed with independent retailers in mind, Bira Direct removes the headache of dealing with multiple suppliers and enables you to buy with the power of thousands of other retailers.

Big Buying Benefits with Bira Direct

  • Over 2,000 brands across 160 suppliers, with stock and delivery instantly available when you start using Bira Direct
  • 30 days EOM credit availability*
  • Specially negotiated buying terms, exclusive to Bira Direct users
  • Rebates, dropshipping deals and regular promotions
  • Exclusive “offer of the week” and seasonal deals
  • Easy to use digital, central invoicing management with online statements
  • Online supplier directory with access to the latest ranges, pricing and resources
  • NEW for 2021: Online purchasing app/ portal making product buying and selling simple from your mobile, PC or tablet, anytime, anywhere and with immediate order confirmations

*subject to credit check


Not selling or buying through Bira Direct yet? Sign up today!

Get full access to our buying group for only £12.50 per month!

Spend £12,000 in your first 12 months and we’ll pay back your first year’s Bira Direct account fee or give you a free Bira membership for one year.


Bira Direct Application Form

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You agree that the information provided will be used to provide you with information (by email) by Bira, any divisions, subsidiary companies and all third parties (henceforth referred to as “the Group”), which we believe may be of interest or benefit to you. For more information, please visit the Bira terms page.