20 February 2023
With effect from 1st January 2023, If You Care, the leading sustainable and ethical consumable products brand, grants exclusive distribution rights for the UK and Ireland to leading housewares distributor Eddingtons Ltd. If You Care is relocating its UK logistics hub to the Netherlands to expand its European operations and continue building the If You Care brand in continental Europe. Eddingtons will take on responsibility for servicing all current UK and Irish IYC customers.
The new exclusive arrangement grants Eddingtons extended distribution in the territory to include all areas of the market. This now includes the health-food and natural products sector which was previously serviced directly by If You Care. Eddingtons will develop this sector via established customers and service them from its UK warehouse in Berkshire. With established sales coverage on the island of Ireland deliveries will continue to be made carriage and duty paid to Irish customers.
Paul Moore, European Territories Manager for If You Care adds “Appointing Eddingtons to manage our UK and Ireland business helps us simplify our operations in the UK and reach new markets in the territory. We have already enjoyed a successful relationship with Eddingtons and will cement this partnership further whilst now also being able to realise our potential on the continent in the post Brexit environment”
Roger Murphy Eddingtons Exec. Chairman said “After pioneering and establishing the brand (If You Care) in the housewares sector since 2018. I am delighted to start 2023 with the announcement of this exclusive and extended distribution partnership covering the whole of the UK and Irish market. IYC is at the core of our wider portfolio of branded, sustainable and ethically sourced product which will now become readily available to this extended customer base”.
About If You Care
The If You Care brand was born in North America in the 1980’s and their first product was coffee filters. Made from FSC certified wood fibres that were unbleached (chlorine free), certified compostable whilst also containing no plastic fibres. An unassuming product, that addressed the core vision of the team. Since conception the range has been developed and expanded to provide one of the most comprehensive responsibly sourced consumer products line in the world keeping the core values of the brand at its heart.
For more information on this Bira Direct supplier, look at Eddingtons page.
You can now order from Eddingtons via our online ordering platform - Bira Direct Plus!
Get 0.5% rebate on all your orders when you order through the Bira Direct Plus portal today! If you haven't got your login yet, fill in this short form to get started: Bira Direct Plus form.
Get £50 credit on your first order over £500 on Bira Direct Plus! Place your first order of £500+ on the Bira Direct online buying platform and get £50 credit back on your account!
To find out more about all the benefits of product buying for independent retail businesses, visit Bira Direct.
Found this article useful?
Stay up to date and sign up for our newsletter for more
Newsletter Sign-Up