Bira Direct Plus

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Discover Bira Direct Plus

The new B2B ordering platform from Bira Direct

Our members have asked for the option to purchase from our suppliers online - we've listened and delivered!

Apply for a login

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How will you benefit?

Get 0.5% rebate on all orders placed via Bira Direct Plus until the end of 2022

  •  Make ordering more flexible - from anywhere and on any device
  •  Create shopping lists for regular orders
  •  Add to open baskets when you need to
  •  Save order history so you can repeat orders or access your favourite SKUs
  •  Save time and money while having a more productive buying experience
  •  Access full visibility of stock and pricing from Bira Direct suppliers
  •  Access the latest promotions designed to save you money
  •  Notifications when new suppliers join the platform
  •  Notifications when new stock, prices and promotions are available to you


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A User Guide To Bira Direct Plus

Get started

  • Fill in the form to get your login details.
  • Head over to the App store on your mobile or tablet and type 'Bira Direct Plus' into the search bar. Select our Bira Direct Plus app.
  • Simply tap the 'Get' or 'Install' button, confirm the download and the app will be installed straight onto your device.
  • Once the download is complete, you'll be able to find it on your home screen alongside your other apps.
  • You can also click on the buttons below to download the app or to open it in your browser.

Download on iOS

Download on Android

Open in Browser


Get your login to Bira Direct Plus

You agree that the information provided will be used to provide you with information (by email) by Bira, any divisions, subsidiary companies and all third parties (henceforth referred to as “the Group”), which we believe may be of interest or benefit to you. For more information, please visit the Bira terms page.

Suppliers now available on Bira Direct Plus

BD suppliers

Desktop version now available

Enter our Jubilee Competition

Win a £300 Bira Direct Plus Voucher

How to enter

It's simple - Just make sure to follow us on Facebook and Instagram and post your jubilee display with the hashtag #birajubileecomp before the 6th June 2022. 

We'll be running a poll via our stories to vote for the winner on Tuesday 7th June.

Find out more ways to celebrate the jubilee here.


Bira Direct

Designed with independent retailers in mind, our buying group, Bira Direct removes the headache of dealing with multiple suppliers and enables you to buy with the power of 1000s of other retailers.

Find out more about Bira Direct

Not a member?

Start using Bira Direct from just £12.50 a month

Promotions Hub

Access all the latest trade discounts, rebates, rewards, exclusive discounts and promotions from 160+ suppliers and save money on your product buying with Bira Direct.

View the latest Bira Direct Promotions