13 January 2026

Bira's CEO has said traders need to be compensated after a water shortage has again left them out of pocket.

Andrew Goodacre said independent retailers in Kent and Sussex have been "severely impacted" by the ongoing water crisis, with many forced to close their doors or operate at reduced capacity.

 
Water Shortage
 
Andrew Goodacre, CEO of Bira
Andrew Goodacre, CEO of Bira, said: "This is yet another example of independent retailers bearing the brunt of infrastructure failures through no fault of their own," said Mr Goodacre. "These businesses have already faced significant challenges in recent years, and now they're losing vital trading days because of a completely avoidable situation."
 

The government has described the South East Water situation as "completely unacceptable" as thousands of households remain without water supply, have low pressure or intermittent supplies.

Mr Goodacre said many retailers have been unable to operate safely without adequate water supplies, particularly those in food service, hospitality and retail sectors that rely on proper hygiene and sanitation facilities.

"Independent retailers work on tight margins and cannot absorb these kinds of losses," he added. "South East Water and the relevant authorities must put a compensation package in place urgently to support businesses that have lost income through no fault of their own. These traders need financial support to cover their losses while this crisis is resolved."


Some schools have been closed, with areas affected including East Grinstead and parts of Tunbridge Wells. Kent County Council has declared a major incident as South East Water blames the recent cold weather and a subsequent breakout of leaks and bursts.

 
Bira Connect Icon

"I’d be happy to ban Labour MPs if we think it would make a difference?"

Our members have already started the conversation about the "unfairness" of the rates relief for pubs, with none for retailers, over on the forum, which you can access by simply logging into the Bira website. See what fellow retailers think of this decsion and have your say over on Bira Connect.

 

Bira's advocacy takes your voice to the heart of Parliament

Bira is at the forefront of championing the cause of independent traders and shopkeepers across Britain.

Our campaigns cover a wide spectrum of issues crucial to the success of independent traders including:

  • Combatting the rising tide of retail crime
  • Advocating for changes in legislation that promote fairness and flexibility
  • Fighting for fairer business rates
  • Overall reducing the regulatory burden
 

Image credit: SarahLouise/stock.adobe.com

 

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