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Latest news from bira direct

17.02

Product of the month – T&G Woodware

Inspired by traditional British blooms and our respect and need to look after flowers and insects, swap out the everyday with this new range to brighten the kitchen for Spring. This blooming beautiful range of ceramic storage pieces includes store jars, utensil/bottle pot, butter dish, jug, round dish, salt and pepper shakers, FSC® certified beech […]

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17.02

Supplier of the month – Masons Timber Products

Masons Timber Products is the one-stop-shop for home improvement products. With over 80 years’ experience Masons Timber Products is one of the UK’s leading suppliers in the DIY, Merchant and Manufacturing sectors offering excellent service and value for money. Their product range includes mouldings, sheet materials, chipboard, plywood, gates and fencing. A comprehensive range of […]

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17.02

Hug Rug Launch New Range Made Entirely from Waste Plastic

Yorkshire-based manufacturers Phoenox Textiles have released their new Hug Rug Sense range, a collection of luxury mats and rugs. But Sense is more than your average rug collection, it is the latest sustainability innovation from the creators of Hug Rug, who have been crafting homewares from recycled products for over 10 years. Made entirely from […]

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17.02

Bira Direct launches new supplier House Name Plate Company UK

The House Nameplate Company are the UK’s leading supplier of personalised house signs and letterboxes to the High st. They have a turn around time frame of 5-7 working days from point of order to customer receipt of order using a tracked delivery. Additionally they supply house digits, lettercages, pet memorials, H&S signage, non personalised […]

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17.02

New Bira Direct Supplier Flambeau Europlast

Bira Direct are excited to welcome new supplier Flambeau Europlast, a UK manufacture of plastic mouldings with products across building, nursery, craft and storage ranges. Stadium Stadium Building Products are regarded as a market leading supplier for ventilation and building products. Stadium have been supplying many of the industry’s top retailers with high quality, innovative […]

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11.02

New Wineries for Berkmann Wine Cellars

Bira Direct supplier Berkmann Wine Cellars introduce new wineries from Greece, Georgia and Italy. Berkmann wine’s have paid special attention to the environmental impact their products have and have introduced a new rating system which identifies those suppliers who go above and beyond in their approach to environmental and social responsibility. “There has never been […]

Direct

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10.02

SIP announce possible price changes for April 2020

Bira Direct supplier SIP announce possible price changes for April 2020 Dear Valued Customer, After careful analysis of additional material and overhead costs SIP Industrial Products have encountered, we are writing to you to inform you that some SIP products may increase in price. A full price review will be conducted in the immediate future, […]

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10.02

Bonnington’s service update

Bira Direct supplier Bonningtons have issued an statement to customers regarding the Coronavirus and how it may effect trading this year. “To all of our customers, We want to take this opportunity to thank you for all your support last year. We hope you did not notice any change in service levels with our move to our […]

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31.01

T & G Celebrates 45 Years!

Happy Birthday to T & G Woodware 2020 marks a milestone for Bira Direct Supplier T & G Woodware as they celebrate their 45th birthday. Since launching in 1975 they have have transformed from a woodware company into a lifestyle brand with quality design at the centre of everything they do. Their mission is to […]

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17.01

Villeroy and Boch introduces new range in Ambiente

2020 is the year of the moon and you too can take advantage of it’s pull: Villeroy and Boch launch the NewMoon trend collection. Experience the unique design of their new trendy icon live at Ambiente and be inspired! Villeroy & Boch can help boost your retail success: Benefit two fold: NewMoon can be beautifully […]

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06.11

Basket Bonus

Basket Bonus Increasing your customers spend by encouraging impulse purchases are a key way to maximise your profits. By placing small CDU’s or display units by the till you can encourage customers to pick up extra items and add them to their baskets. We’ve included products ideal for impulse purchases across DIY & Hardware, Cookshop […]

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16.01

Supplier of the month CPC

The Pro-Elec range from CPC consists of over 5000 products tailored to meet your everyday electrical requirements The Pro-Elec range of home electricals has been engineered to provide the same high performance and high quality offered by premimum brands, but at a substantially lower price. Rigorous manufacturing and testing ensures full compliance and complete reliability […]

Direct

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16.01

Cloud Cart – online ordering is now available from Amefa

This January, Amefa are ringing in the New Year with the launch of their brand new online ordering service. Allowing retailers to browse and shop an incredible portfolio of products at their own convenience, users will have 24/7 access to place orders whenever it suits them. The service is initially being rolled out to existing […]

Direct

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06.11

The Roaring Twenties

A new take on Art Deco for the 21st century – New Deco. As we reach the 2020s we see the 1920’s influence across home and giftware. The opulence and indulgence of the roaring twenties are met with a twenty-first century minimalism. The Art Deco influence sees rich jewel and navy hues and extravagant gilded […]

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06.01

New Bira Direct supplier- Dot & Dab Wall Fixing Solved

Dot and dab wall construction (plasterboard over block or brick) represents approximately eighty per cent of the preferred wall construction method in the UK. With Corefix, the fixing from Metex, hardware retailers can stock the solution for hanging heavy items onto these wall types and they have just joined Bira Direct as a supplier, offering […]

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03.12

Kitchen Knife and Tableware Specialists, Amefa, Featured on New ITV Cooking Show

Renowned for their inspirational choice of high quality flatware, kitchen knives and accessories, international table experts Amefa have been chosen to contribute three of their most recent ranges to ITV’s new Sunday brunch cooking show: Nadia’s Family Feasts. The company’s Adagio, Trend Copper and Richardson Sheffield Scandi ranges all feature on the exciting new 10-part […]

Direct

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18.11

London Business School Announces Scrub Daddy as the Winner of the Alexander Fleming Serendipity Award

The London Business School held their annual dinner and awards ceremony, The Real Innovation Awards, last week in the centre of London. The celebration highlights the real heroes and stories that make innovation happen. They know innovation can be haphazard, slow and serendipitous, and rarely follows a smooth straight path. Innovation calls for tenacious and […]

Direct

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25.10

Harris’ Biggest New Product Launch

The DIY’er is at the heart of everything Harris does. Harris’s mission is to give the end user the knowledge and confidence that they need to be successful with their decorating projects, whilst at the same time giving you, the retailer, the resources you need to help you choose the right products. The success continues… […]

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15.10

Scrub Daddy Christmas Colours Are Coming to Town

Limited edition red and white Scrub Daddies will have your customers rocking around the Christmas tree The cleaning craze can now continue into Christmas with limited edition Scrub Daddy colours coming in a Christmas themed box. This seasonal release showcases white and red scrubbers only available in this three pack. Last year we gave Scrub […]

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11.10

New Einhell B2B online buying portal

The Einhell B2B portal is a web shop that allows Bira members to purchase items, access product images and assets and also purchase spare parts and accessories. Available for all Bira members this new portal will make it quicker and easier to place your Einhell orders. Order before 31.10.19 to take advantage of the introductory […]

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27.09

Bira Direct launch a new rebate scheme allowing members to benefit from the busiest buying period of the year

Bira Direct launches new rebate scheme allowing members to benefit at the busiest buying period of the year Bira Direct, the buying group for members of the British Independent Retailers Association, is excited to announce a new rebate scheme, which allows members the opportunity to receive a one per cent rebate on their spend between […]

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04.09

A Meaningful Life

A Meaningful Life – Well being, wellness and calm carry over into Spring 2020 The 2020 Tokyo Olympics provides inspiration across cookshop & housewares and gifting & lifestyle. With a focus on the imperfect and Japanese mending techniques, consumers are looking at repurposing, repairing and reusing household items. The colour pallet is soft with fresh […]

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06.09

Dickies Announce Price increase for October

Dickies have released the below letter informing customers of a price increase from 7th October 2019. Dear Customer, As a business, we have always tried to keep price increases to a minimum; however, significant macro-enconomic factors (currency devaluation, raw material cost increases, higher labour rates and enhanced investments into our business have all contributed to […]

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06.11

Made in the UK

Made in the UK Heritage brands such as Denby and Wax Lyrical show that products made in the UK are synonymous with quality. Brexit uncertainty has made shoppers more aware of where their purchases come from and the potential change in the cost of products that come from the EU. And, if this wasn’t enough […]

Direct

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06.11

Cleaning is Cool

Cleaning is Cool Cleaning has become cool in 2019 with instagram stars such as Mrs Hinch and TV personalities such as Marie Kondo with hordes of social media followers heading to the shops to buy the latest cult cleaning products. The trend has no sign of slowing down as we head into 2020, with a […]

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02.09

Horwood acquires EcoSouLife

Bristol based housewares company Horwood Homewares has acquired Australian environment housewares supplier EcoSouLife. EcoSouLife are an environmentally conscious company on a mission to deliver guilt-free disposable and reuseable alternatives to plastic and foam. By using agricultural waste combined with the newest technologies, they have been able to create affordable and accessible products that are kinder […]

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02.09

An innovative new app introducing personalisation in store from JVL

Bira Direct supplier JVL launch an innovative new app which enables customers to order their own personalised designs in store. The app features direct dispatch and personalisation on selected products and is designed to make ordering simple and convenient. Other benefits of introducing the app into your store include the ability to scan bar codes, […]

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04.09

The Italian Suite

Inspired by Italy, citrus hues of yellow, orange and green are a fresh trend for 2020. Homeowners are looking for bolder, joyful and more daring design. It sees more kitsch and figurative products and bold patterns across gifting & lifestyle and cookshop & housewares. The Italian theme also sees painterly effects and hand painted designs […]

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29.08

New Bira Direct Supplier Einhell Launch an Unmissable Introductory Offer

FREE – 2.0ah battery twin pack with every order over £300 Introducing Einhell UK, a subsidary of Einhell AG are one of the worlds leading suppliers of handheld power tools and garden tools. Now available through Bira Direct. Einhell are famous for German designed quality with exclusive innovative modern designs that meet and exceed the […]

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04.09

DIY and Hardware

The Power of Cordless Universal batteries encourage customers to buy into a full range.  Developments in technology over the last ten years has improved cordless power tools; making them smaller, lighter, more energy efficient and more adaptable than clunkier corded alternatives. Consumers are choosing to purchase power tool ranges with universal batteries as developments in […]

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21.08

Marina B offer 10% off all opening orders through Bira Direct

Marina B Designs was founded in the picturesque village of Great Bowden in the heart of Leicestershire. Producing stationery, notecards, greeting cards, prints and even ceramics. These hand drawn designs are available to Bira members with a 10% discount for any opening orders placed through Bira Direct. Marina B Designs provide card and card-related products […]

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20.08

Scott Brothers are the exclusive UK supplier for the new Honeywell dehumidifier

Leading UK appliance and Bira Direct supplier Scott Brothers are proud to be exclusive stockists of the Honeywell TP-Compact 12 litre portable dehumidifier.   The TP-Compact offers a durable and portable solution to household mould and damp issues in small sized rooms including bedrooms, dens, bathrooms – even conservatories prone to condensation during the winter […]

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08.08

New Bira Direct Supplier Media-Depot

Bira Direct are excited to announce the launch of new supplier Media-Depot – market leaders in electrical and mobile accessories. Specialising in working with independent UK retail outlets, stocking brands such as Energizer, Duracell, Casio, JVC and Sony. Media-Depot also stock products with zero plastic packaging. Stocking products in zero plastic packaging is something small […]

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02.08

Villeroy & Boch launch new Metro Chic collection

Signature Collection: MetroChic The MetroChic collection stands for timeless elegance. The geometric decoration brings the classic colours of Black and Gold onto pure white premium bone porcelain, its varying compositions lending an individual touch. The new MetroChic collection is a statement for those with an urban, cosmopolitan style. The striking design, inspired by Art Deco, […]

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19.07

New Wine Club Available to Bira Members

Bira Direct is excited to announce the launch of a new wine club, available from Berkmann Wine Cellars. Members can benefit from an award-winning portfolio of over 2,500 wines and spirits from across the globe at trade prices. Berkmann Wine Cellars have been supplying wines of outstanding quality character to the trade since 1964. This […]

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07.06

Ten New Bira Direct suppliers and brands launch at Exclusively Housewares.

This year at Exclusively Housewares (11-12th June, Business Design Centre London), ten new Bira Direct suppliers and brands are exhibiting; Captivate Brands, Eurosonic Group Limited, Fackelmann Brands, Fiskars, Daewoo, Hairy Bikers, Prochef, Mary Berry, Royal Doulton and Whitefurze. This is a great opportunity for members to take advantage of the “Exclusively Gift” voucher scheme and to […]

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21.05

Stock Up For Less and enjoy Extended Credit with Dexam

Bira members can enjoy extended credit from Dexam when they order through Bira Direct.  Available on all orders placed until Friday 28th June.   All ASAP orders over £300 come with 7.5% discount* All ASAP orders over £500 come with 10% discount* All ASAP orders over £1000 come with 15% discount* *Availalbe on all products […]

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07.05

Over 275 brands to be seen at Exclusively 2019

Momentum is building for the 2019 Exclusively Housewares and Exclusively Electrical. It’s the housewares show not to be missed. There’s an outstanding show lined up with 32 fantastic new exhibitors bringing the show total to 149 exhibitors. The myriad of exciting new exhibitors will bring a fresh dynamic to the show and are sure to […]

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03.05

Connect launch their new catalogue – Bigger and Better for 2019!

For the first time ever, Connect Distribution have launched a Spring/Summer catalogue to their customer base of independent retailers in the home appliance industry. This new catalogue will be released in addition to their annual Autumn/Winter catalogue. Releasing not one, but two catalogues a year benefits both the independent retailers Connect Distribution supplies and the […]

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29.03

Draper Tools hits a century

BIRA DIRECT SUPPLIER Draper Tools is celebrating 100 years in business this year. Established in 1919 by Bert Draper, the business is still family-owned, run today by the fourth generation. With a well-established reputation for supplying hand and power tools for both professional tradesmen and serious enthusiasts, Draper Tools offers more than 11,000 product lines. […]

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28.03

Bona Floorcare now available through Stax

Stax and Bona are proud to announce their strategic retail distribution partnership – This presents a fantastic opportunity for Bira independent retail members to place their initial new Bona Floor care stand deal orders through Bira Direct via Stax. With all Bona Floor care products now available conveniently through Stax for re-purchase at the same re-order […]

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08.04

Scarlet Opus @ the Exclusively Shows

Trend consultancy Scarlet Opus will once again be on hand at Exclusively Housewares and Exclusively Electrical to provide an invaluable insight in to trends which will influence the homewares sector over the next few seasons. Scarlet Opus provide in-depth predictions about the future wants needs & desires of consumers; how people will be living and […]

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20.03

Bira and BHETA tussle it out on the turf

The British Independent Retailers Association and the British Home Enhancement Trade Association (BHETA) will come together again to present a friendly but competitive networking, business and social occasion in the calendar by way of the fourth ‘Tussle on the Turf’ golf tournament. The event is to be held on Wednesday 17th July in Stratford-upon-Avon at […]

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22.02

New promotions from Villeroy & Boch

With the high-quality tableware products from Villeroy & Boch, ordinary and even special occasions are made all the more festive. From baking and cooking to setting the table and serving – make every meal enjoyable with their premium tableware. It is important to have the perfect dishes and cutlery, the right wine glasses, and the […]

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13.02

Bira Direct Supplier Amefa announce a new 48 hour delivery service

Amefa is happy to announce it can now offer a 48-hour delivery service to Bira members. We have listened to feedback on how we could improve from Bira members and are now able to offer this enhanced service, as standard, from the 1st of April 2019. To enable this to happen we have made investments […]

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12.02

Bira Direct Supplier T&G Woodware win at Gift of the Year Awards

Bira Direct are pleased to announce three of its suppliers have been announced as winners at the 2019 Gift of the Year Awards. The Gift of the Year awards celebrate the best in home and gift retailing, the Gift of The Year Awards are the most highly-respected industry accolades aimed at recognising the best new […]

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12.02

Bira Direct Supplier Dartington Crystal win at Gift of the Year Awards

Bira Direct are please to announce three of it’s suppliers have had wins at 2019 Gift of the Year Awards. The Gift of the year awards celebrate the best in home and gift retailing, the Gift of The Year Awards announced at this years Springfair are the industries go-to for innovative new products. Dartington Crystal […]

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06.12

Footfall Drivers

Drive footfall to your independent business with the help of the bira direct Footfall Drivers campaign. Providing the leading industry trends and products all in one place.

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14.01

Footfall drivers 2019

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22.11

Working hard to support your business growth

At bira direct, adding value to our members is the reason we exist. Once you’re a member we strive to support your business throughout your membership. Right now, we’ve got a big focus on helping you drive more people to your shop with our Footfall drivers campaign and this will continue to be a focus […]

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