Witt UK & Ireland Ltd
Profile
Established in 1993, Witt began as a distributor of white goods appliances in Denmark. Over the years, the company has evolved into a prominent brand house, distributing a diverse range of premium products from esteemed global brands to Denmark, the Nordic region, the UK and across Europe. Witt's dedicated UK division, Witt UK & Ireland, was established to assist and support retailers selling Witt products across the UK.
Witt's success has seen the brand build a substantial portfolio of co-branded and self-branded products across premium homewares, cooking, and electrical goods with a strong focus on quality design, innovation and sustainability.
Supporting relevant retail channels with a library of images, videos and POS assets, trade promotions and merchandising, Witt drives consumer awareness and buyer traffic for its product by engaging one of the UK's leading PR and marketing agencies in the sector (www.quickbrownfoxpr.com). With regular media updates to keep retailers aware of Witt product reviews, awards and articles in the media, as well as influencer and content channels, Witt provides itself on providing true end-to-end support to the retail channel.
One of Witt’s recent milestones is the development of the gas fuelled Witt ETNA Rotante Pizza Oven, featuring a cutting-edge 360-degree rotating plate and booster burner, making cooking pizza at home simpler and quicker than ever. This innovative product has won design awards across Europe and UK accolades, including BBC Good Food's Best Buy’ and Expert Review 'Best Pizza Oven 2023".
Witt HQ in Denmark employs over 160 skilled professionals across its 30,000 sqm design department, warehouse and showroom space. The UK team, with its HQ in Surrey and staff across the UK, is focused on providing the highest level of support for the company's UK retail partners.
Products
Witt Pizza ovens
Award-winning gas-powered pizza ovens in 16” and the new compact 13” size, along with a range of high quality, high margin accessories. Capitalise on the boom in outdoor cooking by adding to your BBQ portfolio with eye-catching premium pizza ovens in a range of colours.
Everdure By Heston Blumenthal
Premium gas and solid fuel BBQ’s and smokers infused with Heston’s attention to detail and demanding functionality. From portable charcoal BBQs for that beachside party or unique gift, to premium cooking appliances fit for high-end outdoor kitchens.
Witt CookPerfect meat probes
The world’s most advanced wireless five-sensor meat probe is a Witt-patented design licenced to some of the biggest premium brands in kitchen appliances. Witt’s own CookPerfect models are available to retailers to capitalise on this game-changing technology for roasting, frying and BBQing.
Witt Varimixer
Witt purchased the legendary Varimixer brand in 2023, releasing the brand’s premium, ultra-low noise, variable gearbox commercial grade mixer for home use. Built to last and mix the heaviest of ingredients with ease, this unique product is now available to UK retailers.
Aiper pool cleaning robots
Intelligent robotic pool cleaners that take the chore out of pool maintenance are available now through Witt UK & Ireland. With a focus on user-friendliness and advanced technology, Aiper gives pool enthusiasts more time to enjoy their pools and less time on manual cleaning.
Yadea e-transport
From the world’s largest personal e-transport brand, Yadea, comes a range of high-quality electric kick scooters with innovative swing arm suspension. From compact commuting models and kids e-scooters to all-terrain powerhouses, the portfolio is available to all retail channels.
Gallery
