13 November 2020
Literally thousands of people tuned in last night to see the digital reveal of the 2020 winners of Stars Underlines Best Shop Awards.
Underlines Magazine, organisers of Stars Best Shop Awards, are thrilled to announce this year’s winners in collaboration with headline sponsor, LYCRA®. Now in their 12th edition, Stars are the only independent recognition of excellence in the sectors of lingerie, swimwear, nightwear and legwear in the United Kingdom & Ireland. This year the Awards were supported by LYCRA, Panache Lingerie, Anita & the BIRA.
2020 is a year like none other, but we feel it is more important than ever before to recognise the shops and outlets that have survived and thrived during the crisis. Congratulations to Stars’ winners!
- Best Newcomer – Linda Rose Boutique
- Legwear Retailer of the Year – UK Tights
- Best Specialist E-tailer – Belle Lingerie
- Best Multi-product E-tailer – Next.co.uk
- Large Department/Chain Store – John Lewis & Partners
- Independent Department Store – Barkers
- Personal Touch (supported by BIRA) – Fit to Bust
- Boutique Style – Tallulah Lingerie
- Special Care Recognition (supported by Anita UK) – The Bra Consultancy
- Superstar – Lou Lou’s
- Excellence & Outstanding Achievement – & She Knows
- The Editor’s Choice – Sweet Dreams Bra Studio
- Unsung Industry Hero Award – Lucy Ellis, Wacoal Europe‘s Retail Sales Executive (S West England)
- Supplier of the Year – Wacoal Europe
- Sports/Athleisure 2020 Bestselling Collection – Panache Sport
- Lingerie Coordinates 2020 Bestselling Collection – Empreinte
- Swimwear 2020 Bestselling Collection – Fantasie
- Night/Loungewear 2020 Bestselling Collection – Cyberjammies
- Shapewear/Legwear 2020 Bestselling Collection – Miraclesuit (Patricia Eve Group)
Find out more about Stars Underlines
Additional Guidance and Resources
- Looking to reopen? Make sure you’re Covid-secure
- Need advice? Contact Bira Legal
- Reopening? Stock up for Christmas at Bira Direct
- Open letter to members from Bira CEO
- Bira calls for government intervention over retail restrictions
- Government releases further guidance for retailers
- England lockdown: What counts as an ‘essential’ retailer
- Forced to close? You can still offer click and collect