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bira direct makes sourcing and buying stock easy.
Our Footfall Drivers campaign will make selling easy too.

Find out more

Everyone benefits from bira direct  

Whether a retailer or supplier, bira direct opens up a world of trading opportunities.

Retailers enjoy access to over 180 suppliers, and more than 2,000 associated brands, saving them precious time and money. Suppliers are provided with a fantastic opportunity to sell to a ready-made market of over 6,500 members.

The big benefits of buying through bira direct:

  • No contracts, hidden costs, or fees – it’s all part of your membership!
  • Enjoy access to over 180 suppliers with over 2,000 associated brands
  • We offer your independent retail business a preferential terms package having negotiated with each of our suppliers, giving you competitive cost prices, lower carriage paid thresholds, and in some cases, a preferential rebate package
  • Central invoicing saves you time as we pay suppliers on your behalf, sending you a single monthly statement which includes copies of all of the invoices of the suppliers that you have ordered from
  • Rapid account opening means no lengthy set up procedures for the different suppliers! Simply quote your bira Membership Number and your account is open!
  • You’ll receive regular updates, offers and special promotions from suppliers, both directly and from us here at bira direct
  • Our members only area provides access to a range of special clearance lines and promotions as well as information on all of our preferred suppliers as found in your Membership Guide
  • You get to spend more time running your business!

The suppliers we’ve partnered with work within the following retail sectors:

  • Cookware
  • Giftware
  • Housewares & Homewares
  • DIY
  • Hardware
  • Ironmongery
  • Building Supplies
  • Household
  • Glass & Chinaware
  • Electrical
  • Hand & Power tools
  • Pet products
  • Gardening
  • Home décor
  • Tabletop
  • Greetings Cards

Start saving time and money with bira direct today

If you’re a bira member you can access the benefits above right now. If you’re not a member yet, but want to take advantage of our preferential member benefits join today by contacting our membership team on 0800 028 0245 or using our online application.

 Want to become a supplier?

We’re always looking for suppliers to join bira direct. So if you’re interested in getting your brand in front of over 6,500 members, simply call us on 0121 446 6688 and speak with Steve Akers or email him by clicking his name.

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