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Your product buying group

Bira Direct

On average our members can save over £1,500 per year when buying stock through Bira Direct!
Start using Bira Direct



NEW: Take a look at the new and improved Bira Direct supplier directory. Search for trending products from your favourite suppliers in one place.

The buying group for independent retailers

The Bira Direct Supplier Directory has over 200 promoted suppliers sourced from a wide range of product areas, our members enjoy access to lower terms and prices across the board, whilst our suppliers have the opportunity to sell to over 6,000 businesses throughout the UK, with guaranteed payment.

How you’ll benefit from buying through Bira Direct:
  • Exclusive buying terms and discounts when using your Bira membership
  • Minimum 30 days end of month credit (interest free) on all purchases through Bira Direct. T&c’s apply.
  • Reduced minimum order requirements for new and repeat orders
  • Rebates for selected suppliers – the more you spend, the more cash you get back
  • Rapid account opening – no lengthy account applications
  • 24/7 website access – quickly find all our suppliers’ sites and offers in one place
  • Member exclusive promotions, product trends and discounts


DIY & Hardware
DIY & Hardware suppliers

Our extensive range of DIY and Hardware suppliers deliver trending products in storage solutions, power tools, signage and floorcare, to lighting, painting and decorating.

So you can be sure, that your store has all basis covered when buying through Bira Direct.

Gifts and Giftware
Giftware suppliers

Our giftware supplier base has grown by over 50 suppliers in the last year.

So whether you’re purchasing for a gift shop or diversifying your product range our range of giftware suppliers provide an eclectic mix of products at a preferential rate.

Cookware & Bakeware
Cookware and Bakeware suppliers

Whether you stock products for the the average household or for the pro chef, Bira members have access to preferential terms and exclusive discounts on cookware and bakeware products, saving you money on your purchases.

Shop well known Cookware and Bakeware brands at exclusive prices through your Bira membership.

Start saving on your product buying

Bira Direct makes buying easy. Enjoy bigger savings on leading brands and products

If you’re already a Bira member, login today to take advantage of product buying discounts as part of your membership.

If you’re not yet a Bira member, but I would like to buy stock through Bira Direct at exclusive discounted prices speak to our membership team for more information, or join today to get access.

Alternatively, you can contact our membership team on 0800 028 0245
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